Despite the rise in popularity of cruelty-free cosmetics, there are still many people who unknowingly purchase beauty products that have been tested on animals. According to the Humane Society of the United States, thousands of mice, guinea pigs, rats, and rabbits suffer and die in these [cosmetic] tests every year in the U.S. alone. Considering the fact that the U.S. Food and Drug Administration does not even require companies to test their products on animals, this suffering is entirely unnecessary. The good news is if you’re looking to cut the cruelty out of your cosmetics, there are many fantastic options out there which prove beauty does not need to hurt.

When you make the decision to purchase cruelty-free and vegan makeup, understanding what all the different labels you’ll come across can get a little confusing. You might find yourself googling what “cruelty-free,” “not tested on animals,” and “The Leaping Bunny” mean. Read How to Read a Cruelty-Free Cosmetics Label and 6 Steps to Conquering Cruelty-Free Beauty to learn more about how to decipher the labels you’ll find makeup and personal care items.

We might tell ourselves that one person making the choice to shop for only cruelty-free cosmetics cannot make a difference, but as more and more people make the choice, companies who test on animals and use animal ingredients will eventually seek alternative methods for testing and formulation. When we purchase cruelty-free and vegan makeup, we’re sending the message to companies that there is a demand for those products. To get you started, here are 20 cruelty-free and vegan makeup products, ranging from foundation to lipstick!

  1. Pacifica Dreamy Cover Bare-Faced Serum Foundation

    This Pacifica Dreamy Cover Bare-Faced Serum Foundation is a liquid foundation that provides buildable light-to-medium coverage without the feeling of wearing makeup on your face.  It’s formulated without silicone, animal ingredients, petroleum, parabens, or phthalates, plus it comes in a pump-style bottle for easy usage! It’s available in a range of different shades with a special formula with shade-matching minerals that work with your complexion to make your skin look healthy, natural, and bright. Amazon reviewers say that it has “amazing high coverage and blends right into your skin” and that it is “great for sensitive skin.” You can pick up a 1 fluid-ounce bottle of this lightweight foundation for $14.00.

  2. Manic Panic Moonlight Dreamtone Gothic Foundation

    If full-coverage foundation is your kind of thing, then this Manic Panic Moonlight Dreamtone Gothic Foundation is a must-try! This completely vegan and oil-free formula will provide you with the silky smooth and flawless finish of your dreams and leaves your skin with a healthy glow. Because the formula is oil-free, it’s also a great choice for those with combination or oily skin! Reviewers are saying that they “adore the full coverage and the texture, and it doesn’t break out my oily skin … But it doesn’t look cakey.” You can pick up a bottle of this liquid foundation for $10.00.

  3. Mineral Fusion Pressed Powder Foundation

    If you’ve always been one for powder foundation, try this Mineral Fusion Pressed Powder Foundation. This silky-smooth, triple-milled foundation has a buildable coverage, reduces the appearance of fine lines, pores, and evens out your complexion with a shine-free finish. It’s free from parabens, gluten, artificial color, fragrance, talc, and phthalates, plus its hypoallergenic formula makes it great for those with sensitive skin. It also comes in a handy compact with a mirror for easy, on-the-go application! Reviewers are saying that this foundation “photographs beautifully,” but also point out that “there’s no applicator included or room for one in the pressed powder foundation,” so be sure to always have a kabuki brush handy. You can pick up this .32-ounce powder foundation for $29.00.

  4. Pacifica Ultra CC Cream Radiant Foundation

    Need a foundation with light coverage that will brighten your skin? Try this Pacifica Ultra CC Cream Radiant Foundation. This award-winning foundation is formulated without animal ingredients, parabens, propylene glycol, phthalates, SLS, and mineral oil. Scented naturally with jasmine, this CC cream will instantly illuminate and perfect your skin tone with color-correcting minerals and natural ingredients like coconut water. It includes a physical broad spectrum SPF 17 to protect your skin from harmful UVA and UVB rays plus it comes in a handy (and sanitary!) pump-style bottle that’s recyclable. Amazon reviewers say that this foundation “is very thin and feels weightless. Has pretty decent color coverage … It mostly just evens everything out which is what a cc creme is for.” You can pick up a 1-fluid ounce bottle for $18.00.

  5. Juice Beauty Stem Cellular CC Cream

    This organic Juice Beauty Stem Cellular CC Cream is a multi-tasking, lightweight foundation that is ideal for all skin types. Using all-natural ingredients it delivers skin-perfecting results in five different shades with no artificial dyes whatsoever. Not only does it even your skin tone, it also keeps it safe from harmful UVA and UVB rays with its non-nano, non-chemical SPF 30 formula. According to reviewers, “this CC cream provides a little bit of a shimmer or sheen, not the same as the oily skin I get in my T-zone, but a nice all-around glow.” You can pick up a tube of this foundation for $20.00.


  6. Au Naturale Organic Creme Foundation

    Does your sensitive skin make it tough to find the right foundation? Then, this Au Naturale Organic Creme Foundation could be the solution to your makeup woes! To start, this “clean” foundation is paraben-free, talc-free, non-nano, gluten-free, sulfate-free, non-toxic, bismuth oxychloride free, vegan, made in the USA, and sourced in the USA. It comes in a handy twist-up stick form, making it easy to travel with (no fidgeting around with bottles) and it comes in a range of 12 different colors so you can find your perfect match. According to reviewers, “the product blends well, doesn’t feel heavy or cakey, and most importantly it improves the appearance of my skin dramatically.” You can pick up a stick of this creme foundation for $38.00.

  7. Obsessive Compulsive Cosmetics Skin Conceal

    Finding the perfect concealer to match your skin tone can be an arduous and frustrating task. That’s where this Obsessive Compulsive Cosmetics Skin Conceal comes in. This highly blendable concealer is free offers 12 difference shades so everybody can find their match and it’s formulated without animal products, parabens, sulfates, silicone, petroleum, and fragrance. Its ultra-hydrating formula contains nourishing ingredients like cocoa extract, aloe leaf extract, and vitamin E to provide full coverage that feels as good as it looks. Amazon reviewers say that they “like the concealer. Just wish it would last a bit longer,” so be sure to have your compact handy for touch-ups throughout the day. You can pick up this concealer for $23.00.

  8. Obsessive Compulsive Cosmetics Lip Tar

    This Obsessive Compulsive Cosmetics Lip Tar is more than just a liquid lipstick — it also happens to make a fantastic blush! Made from a formula that is free from parabens, sulfates, phthalates, and animal products this 2-in-1 makeup delivers long-wearing and opaque colors with the minimum amount of product. It is offered in a wide range of colors so you can find your perfect match. According to reviewers, “a little goes a long way” and it provides “long-lasting color.” You can pick up a tube of this for $18.00.

  9. Kat Von D Tattoo Liner

    If you’ve been looking for the perfect eyeliner to achieve that bold cat-eye look, then the Kat Von D Tattoo Liner is here to make your life easier in an instant. This highly pigmented and waterproof product has a flexible felt brush tip that allows you to draw your lines as thin or as thick as you want them. It goes on like a felt liner, but the results look like liquid liner and it stays put all day — no fading, cracking, melting, or running (even if you have oily skin). Amazon reviewers, “this eyeliner not only delivers in function, but also in fun … It is possible to create an endless array of looks, ranging from the every day (the one you put on in the morning without thinking) to the dramatic (the one you want to show off in the club.” You can pick up this liner for $26.54.

  10. 100% Pure Black Tea Long Last Liquid Eye Liner

    Need an all-natural liquid eyeliner in your life? This 100% Pure Black Tea Long Last Liquid Eye Liner is designed to deliver. It gets its rich black color from crushed, micronized black tea leaves instead of synthetic dyes, yet it delivers waterproof lines that will last all day. It contains no artificial fragrances, no chemical preservatives, and no toxins so it’s a great choice for even sensitive eyes, plus the brush is precise so even a beginner can draw a fantastic cat eye. According to Amazon reviewers, “the brush is great, application for me is easy. This liner goes on dark and opaque in one swipe. For me (and I have oily lids) it stays all day and does not budge.” You can pick up a tube of this liner for $28.00.

  11. Ecco Bella's Soft Liner Pencil

    Sometimes all you need to make your eyes pop is a really good eyeliner pencil, but it can be hard to find a product that isn’t loaded with questionable waxes and petroleum oils. After all, if you’re putting something that close to your eye – you want to trust it. Ecco Bella’s Soft Liner Pencil might be just want you’re looking for. These natural eyeliners are made from vegetable waxes, no synthetic petroleum oils and naturally preserved. They are also both gluten-free and vegan. According to one Amazon reviewer, “This eyeliner goes on very smoothly and doesn’t smudge … One stroke is all you need to make a thin line or thicker one, depending one your style but you will not be disappointed. The price is great, it has no heavy scent.” You can get one pencil for around $16.

  12. e.l.f. Studio Cream Eyeliner

    Cream eyeliners are the key to getting a controlled cat-eye look, especially for people who just can’t seem to master the single swoop needed for liquid liner (we’ve all been there…). e.l.f. Studio Cream Eyeliner is not only easy to apply with a brush, but it’s waterproof and can be removed easily with any oil-based cleanser. It should be noted that this product does contain synthetic ingredients, however, it is cruelty-free and does not contain animal derivatives. The liner comes with an angled brush and Amazon reviewers say that one pot will last around two months with daily use, and it doesn’t smudge once it has set. An 0.8-ounce pot sells for $7.99.

  13. e.l.f. Volume Plumping Mascara

    To get thick, lush lashes without breaking the bank, you can’t get any better than this e.l.f. Volume Plumping Mascara. Its vitamin B-rich formula conditions and strengthens your lashes and gives them an intense and dramatic volumizing look that’s not too much for the workplace. According to Amazon reviewers, “this [has] a really nice, dark black and my lashes look thicker almost immediately.” You can pick up a tube of this mascara for $2.85.

  14. Pacifica Stellar Gaze Length & Strength Mineral Mascara

    Need a mascara that can take you from day to night? This goPacifica Stellar Gaze Length & Strength Mineral Mascara is a long-lasting, gluten-free mascara with buildable coverage that can take you from day to night in an instant. The formula is infused with coconut oil, and vitamin B to hydrate and strengthen your lashes as it lengthens and adds volume. It’s available in several colors, so whether you have light or dark hair, you’re sure to find your match. According to Amazon reviewers “the brush is perfect, makes for nice, thick coating and no clumps. Importantly, there’s no smell or off-gassing. … Thirdly, it dries and actually stays on all day. It stays full, doesn’t flake off. Lastly, my lashes look nice and full, not overdone and cakey.” You can pick up this mascara for $13.75.

  15. Too Faced Better Than Sex Mascara

    Too Faced Cosmetics Better Than Sex Mascara is just the pick if you’re looking for a product that amplifies your lashes with volume and length to make your eyes really pop. The brush is shaped like an hourglass to ensure even coating without leaving any clumps behind. This mascara is all vegan and has acacia senegal tree extract which nourishes and gives the appearance of thicker-looking lashes. Reviewers on Amazon say that this mascara coats easily and is great for getting deep, thick lashes with a single swipe. One 0.27 ounce tube sells for $31.99.

  16. 100% Pure's Fruit Pigment Pretty Naked Palette

    If you’re looking for a great, all-natural eye-pallette set, 100% Pure’s Fruit Pigment Pretty Naked Palette is a great pick. This set comes with a variety of soft, neutral tones that are packed with vitamins and antioxidants that will make your skin smile. The palette contains colors, pink champagne luminescent powder, pretty naked blush, and eyeshadows in flax seed, toffee, and chestnut. Amazon reviewers say the shades are, “More like a beautiful subtle luster, a metallic sheen that’s not like the man-made metallic.” This palette runs for $45. 

  17. BH Cosmetics Nude Rose 12 Color Eyeshadow Palette

    There’s nothing better than having a really good eyeshadow palette on hand. BH Cosmetics Nude Rose 12 Color Eyeshadow Palette features a stunning variety of neutral satin, matte and shimmer eyeshadows. This product is all vegan, paraben-free, and allergy tested – plus, it is long-lasting. Some reviewers on Amazon say they wish the pigmentation was a little more intense (to which others recommended starting with a primer to help the color pop), while others found it to be just the right shade. You can get this palette for $14.39. 

  18. Too Faced, Melted Liquified Long Wear Lipstick

    There’s nothing more frustrating than having to frequently reapply your lipstick, especially when you’re on the go. With Too Faced’s Melted Liquified Long Wear Lipstick, that’s not a problem. This liquid lipstick has the staying power of a lip stain combined with the bold statement of a matte lipstick — and its specially designed wand applicator makes it so easy. Amazon reviewers report that this lipstick has great coverage, is long-lasting, and that the applicator lets you get right to the edge of your lips without the use of a makeup brush. You can pick up one lipstick for $22.90.

  19. Milani Color Statement Lipstick

    When you’re on a budget, then drugstore makeup can really help you save face. And if you like to make a bold statement, then opt for the matte colors in Milani’s Color Statement Lipstick line. Each lipstick is formulated with a matte finish, but a creamy texture, so your lips will never feel dry. Amazon reviewers are saying that this lipstick has a true matte finish, is moisturizing, and long-lasting. All of Milani’s makeup is cruelty-free, but for a complete list of their vegan cosmetics, visit their official website. You can pick up a tube of this lipstick for $6.99.

    Lead image source: 5 second Studio/Shutterstock