Vegan Restaurant Blocks “10 People a Day” for Hate

When the Oak Tree opened in 2013, owners Jim Anderson and his wife Samantha were excited to share their plant-based menu. Now, just over a decade later, the couple finds themselves erasing the “V-word” from their menu and digital platforms, driven by a wave of online hostility.

“We block up to 10 people a day on social media. All we are is a restaurant that serves a type of cuisine. But for some reason, that word – the V-word – seems to cause people to go crazy, so we’ve dropped it,” said Anderson. This bullying is one of many reasons that vegan restaurants are struggling. The plight of vegan restaurants extends beyond cyberbullying. Rising operational costs, exacerbated by the cost of living crisis, coupled with dwindling interest in exclusively plant-based food, cast a shadow over Britain’s vegan culinary landscape.

The hospitality sector, already grappling with pandemic-induced closures, witnesses an exodus from the vegan niche. Faced with economic hardships, cafes and restaurants like the Oak Tree reconsider their survival strategies, with some resorting to reintroducing meat to their menus as a last-ditch effort.

The shift isn’t merely economic; it’s cultural. Changing tastes and attitudes amid the pandemic have reshaped dietary preferences. Paul Askew, owner of establishments in Liverpool, observes a seismic shift in consumer behavior, with a surge in pescatarianism signaling a departure from strict veganism.

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