ITC to Launch Plant-Based Products

ITC Limited, one of India’s large private sectors, has emerged into the plant-based meat market by launching two plant-based products under the ITC Master Chef brand.

ITC is the first Fast-Moving Consumer Goods (FMCG) to get into the creation of plant-based products in India. It will start off by launching its plant-based nuggets and burger patties to sell to both consumers and businesses. Next, these products will be launched in the top eight metros in India, including large retail stores, as well as e-commerce websites.

Hemant Malik, divisional chief executive in foods, said, “There is no large pan-Indian brand in the plant-based protein segment in India. We have worked with some global partners to ensure there is no compromise either on the product texture, quality or taste. We want to enjoy the early mover advantage in India.”

For ITC, plant-based products are not just about keeping up with the current demand for vegan products. Its goal is to also introduce plant-based options in alignment with its sustainability goals.

This new launch is especially important as 72% of Indian’s include meat in their diet. It is important to shift this dietary norm to cater more towards meat-free options in order to be more environmentally friendly and better protect the animals that are so badly treated within the meat industry.

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Unfortunately, dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer, and has many side effects. 

For those interested in eating more plant-based, we highly recommend purchasing one of our many plant-based cookbooks or downloading the Food Monster App which has thousands of delicious recipes making it the largest vegan recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

• Weekly Vegan Meal Plans
• Plant-Based Health Resources
• Plant-Based Food & Recipes
• The Ultimate Guide to Plant-Based Nutrition
• Plant-Based Nutrition Resources
• Budget-Friendly Plant-Based Recipes
• High Protein Plant-Based Recipes
• Plant-Based Meal Prep

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