Environmental group A Plastic Planet has designed and launched a special logo which will help consumers identify products that do not contain any plastic. Supermarket chains such as Iceland and Ekoplaza and tea brand Teapigs will be the first to add the “Plastic Free” logo to select products, clearly marking them as free from plastic packaging.

The logo, unveiled this week, is designed for products that are packaged in specific, Trust Mark-accredited materials, like carton boards, wood pulp, glass, metal, and certified-compostable biomaterials, Food Navigator reports.


To be eligible for the logo, which can be used by manufacturers free of charge, products must have a minimum of 99 percent plastic-free packaging and be approved by experts from A Plastic Planet, in accordance with the organization’s materials evaluation criteria. According to a spokesperson, the maximum of one percent plastic allows for any small amount that might be found in glues, labels, and colorings.

UK retailer Iceland will put the logo on products in its own-brand range and will expand to fresh fruit and produce this summer. From these products alone, the chain expects to reduce their annual plastic usage by 600 tons! Keith Hann, Director of Corporate Affairs at Iceland, said that items in the range carrying the logo will “steadily increase” over the next few years.

UK tea brand Teapigs will add the logo to its entire range later this year. The brand’s teabags are biodegradable and made of corn starch, while its transparent inner bags are made from wood pulp-based Natureflex.

A Plastic Planet aims to dramatically reduce the use of disposable plastics that are flooding the planet. The group focuses especially on plastic packaging on food and drink and campaigns for supermarkets to open dedicated plastic-free aisles. Earlier this year, Ekoplaza opened its first-ever aisle of plastic-free products, making it easy for customers to find items that do not feature harmful and excessive wrapping.

Every year, we produce over 300 million tons of plastic, and a majority of that ends up in the world’s oceans. We all need to step up and take responsibility for our contribution to this figure. To learn more about a few simple things you can do to help the planet and reduce the amount of disposable plastics you use, check out One Green Planet’s #CrushPlastic campaign!

Image source: A Plastic Planet/Facebook