Pinterest is taking charge and banning false and misleading information about climate change. This will include conspiracy theories in content and ads on the platform.

Source: Al Jazeera English/Youtube

The company announced in a blog post that they will not allow content on the social media platform that could harm the public’s “well-being, safety or trust,” including denying the existence, the impacts, or the human influence of climate change.

The policy is revolutionary and will make Pinterest the only major digital platform with “clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads.”

Pinterest will now remove false or misleading content about climate change solutions that go against the scientific consensus. They will also remove material that misrepresents scientific data, including “by omission or cherry-picking, in order to erode trust in climate science and experts.” Harmful, false, or misleading content about public safety emergencies like natural disasters and extreme weather events will also be removed.

The announcement noted that green searches are on the rise on the platform. People are taking to Pinterest to find new ideas to be more sustainable in their lives. The company said that “searches for “zero waste tips” were 6X greater, “recycling clothes ideas” were 4X higher, “recycled home decor” increased by +95%, and “zero waste lifestyle” increased by +64% compared to last year.*”

Other companies are also finally doing this as well. Google announced that it would not allow ads contradicting scientific consensus on climate change on their services. However, they still allow content that discusses false claims.

Source: TEDx Talks/Youtube

Misinformation and disinformation are huge problems throughout social media platforms. Over the years, these companies have realized that things that are false or things that anger people get much more attention and, in turn, get people to spend more time on their apps.

Misinformation about climate change is extremely harmful, and these companies need to take responsibility and put users and public safety first. Pinterest’s new changes are monumental and will hopefully set a tone for other major networks. Sign this petition to stop misinformation in the media!

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