Erin Trauth is an instructor of professional and technical writing for health sciences. She is... Erin Trauth is an instructor of professional and technical writing for health sciences. She is also a doctoral candidate in Technical Communication and Rhetoric at Texas Tech University. Her primary doctoral research explores consumer interpretations of front-of-package food labels and regulatory policies surrounding this communication. When she's not hitting the books, Erin enjoys traveling, hiking, reading, yoga, cooking, and gardening Read more about Erin Trauth Read More
If you’re at all concerned with the potentially misleading terms used by food corporations on food labels, you’ll love this video by Only Organic, an organization which touts the benefits of eating certified organic foods. In the video, called “The Natural Effect,” an organization called “The False Advertising Industry” reveals the hilarious (and yet also very scary) truth about the use of the word “natural” on food labels – and what this means for the foods you consume. The primary message? The word “natural” is usually a whole lot more of a marketing scheme than actual truth about the product that bears the label.
With a large cup of truth and a hefty serving of sarcasm, this video may just be the funniest thing you’ll see this Friday! But, then again, is this situation really so funny at all? If you’re at all moved to make a difference after seeing this video, you can learn more at Only Organic.
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oh my gosh, everyone needs to watch this
This is awesome! Beaver anus (castoreum) is also considered a natural ingredient. Really? Unprocessed People