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In the past few years, we’ve seen the dairy industry release some pretty bizarre campaigns. One of them, funded by Coca-Cola, featured pin-up women in form-fitting “dresses” made out of milk, mouths agape, and hems afloat Marilyn-Monroe style. That was odd, to say the least. After that, we saw the milk industry launch their new Milk Life campaign, which featured people engaging in physical activity, whether it was walking dogs or playing basketball, and then insinuating that the activity was fueled by milk. Let’s just say we had our doubts about how realistic that claim was.
Well, it seems like now the dairy-free milk industry is finally dipping its toes into the campaign sphere. Silk has just released two new ads. One features tennis superstar Venus Williams doing what she does best, in awesome slo-mo style, followed by Silk’s catchy new slogan: “Do Plants.“
Silk also released an ad with DJ Khaled, who recently started eating plant-based. The campaign shows the rapper making not one, but two banana-based smoothies and clearly enjoying them quite a bit.
These ads are without a doubt the sign of a new era – a post-dairy era. While the dairy industry has managed to trick the public into thinking that milk was a necessary part of a healthy diet up until now, consumers are finally waking up to the fact that this is simply not true. There are plenty of delicious alternatives to milk that are available virtually everywhere and the market for dairy-free products is only growing. In fact, dairy-free milks account for 20 percent of dairy case sales and the industry, in general, is expected to reach $14.5 billion by 2021! Dairy-free milk is the future of milk and an important sector in the overall future of food. We’re glad that people are getting exposed to this fact once and for all. So go ahead – do plants!
All Images Source: Fast Co.Create