Finally! Coors Light will leave behind those pesky six-pack plastic rings that far too often end up in the oceans, landfills, or on animals. Later this year, the company will begin to replace them with environmentally friendly options. They will use packaged cardboard carriers that are sustainable and recyclable.
Coors is the largest beer brand in North America, and this switch will save an enormous amount of plastic waste and help combat Climate change. By 2025, the company and the 30 other brands they distribute, including Blue Moon and Miller Lite, will use cardboard packaging.
Plastic rings have been used for years to connect canned drinks despite posing a serious threat to the environment, especially wildlife. There have been countless viral videos showing animals with their poor necks or bodies stuck between these plastic holes. Companies like Coors have been receiving backlash for not moving away from plastic.
According to the World Economic Forum, there will be more plastic than fish in the oceans by 2050 if we don’t make a drastic change. GlobalData found that 57 percent of U.S. consumers consider plastic-free packing when purchasing items.
The United States produces more plastic waste than any other country in the world. Many are working tirelessly to make a change and reduce plastic Pollution. California recently became the first state to develop a plan to combat microplastic Pollution. Many celebrities are using their platforms to raise awareness about the issue, and companies are switching to sustainable products and using recycled materials!
We're reimagining a future with less plastic, starting by eliminating plastic rings from our 6-packs. So by 2025, we can say goodbye to 400,000 pounds of plastic waste every year. Cheers to that. pic.twitter.com/AnzcWfL0XS
— Coors Light (@CoorsLight) March 1, 2022
The CEO of Coors, Gavin Hattersley, told CNN that this change is very important to their customers.
“Our consumers like the thought of products they consume being environmentally friendly,” he said. “The amount of plastic recycled is very, very low.”
The company will invest $85 million into new machinery in their factories to make this sustainable switch. The company has already begun using cardboard in the UK, and they are in the process of switching over to cardboard in Canada as well.
It’s about time companies started taking accountability for their part in plastic Pollution. Hopefully, this will set the path for other companies to make sustainable swaps and combat the ever-prevalent Climate change.
Sign this petition to join the fight against plastic Pollution!
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