Vegan Burger Pioneer, Beyond Meat, Takes First Step to Go Public!

Although the details are being kept confidential at this time, popular plant-based food brand Beyond Meat, creators of a meat-free burger that “bleeds,” has hired investment banks for an initial public offering. They have tapped J.P Morgan, Goldman Sachs, and Credit Suisse to help lead the IPO, which will be the first public stock offering for a number of fresh companies that make plant-based meat alternatives.

According to Euromonitor, the almost $30 billion processed meat industry grew by just two percent last year, but the $1.4 billion meat alternatives industry grew by 22 percent, showing just where the future of food is headed, and Beyond Meat is helping lead the way, having sold 25 million Beyond Burgers since 2016.

Beyond Meat is not only booming financially, but it is also earning recognition for its environmental impact. This fall Beyond Meat was recognized by the United Nations as a “Champion of the Earth” for their “innovative development of a popular alternative to beef but without the terribly damaging environmental and climate impacts.”

And they earned this prestigious title for good reason. Working with the University of Michigan, they compared the environmental impact of their burgers with that of beef burgers, and the results are impressive, to say the least. The study showed a Beyond Burger patty uses 99 percent less water, 93 percent less land, creates 90 percent fewer greenhouse gas emissions, and uses almost HALF the energy used to produce a beef burger.

Beyond Meat products are currently available in 32,000 retailers and restaurants, and their investors include Leonardo DiCaprio, Bill Gates, and meat giant Tyson Foods. They truly are helping shape a brighter tomorrow for the planet by disrupting our current broken food system for the better. Sold alongside animal meat in grocery stores, Beyond Meat has drawn in customers who may not typically seek out plant-based meat alternatives, and their flavors and textures have created a massive loyal fan base.

To learn more about the success behind Beyond Meat, check out this Eat for the Planet podcast episode featuring Beyond Meat founder Ethan Brown.

And to learn more about the environmental benefits of a plant-based diet, check out the Eat for the Planet book!

And remember to SHARE this exciting news with your investment-minded peers!

Image Source: beyondmeat/Instagram