Butter& shared cakes with messages like “Don’t touch your face”, “Wash Your Hands,” and “Pretend You’re an Introvert.” The San Francisco area bakery is getting creative to make and deliver cakes in the time of coronavirus.
As businesses around the country are forced to close to dine-in guests, business owners are getting creative with ways to make money and sustain their business through uncertain times. The bakery is making smaller sized cakes, perfect for 1-2 people isolating according to CDC rules.
See their Instagram post, below
View this post on Instagram
If you’re wondering how you can support a small local business during this scary time AND put some love into the world, SEND SOMEONE A BUTTER& QUARANTINE CAKE. And share about it on IG. ❤️ To keep our business running, we’re doing something new: smaller, more affordable cakes that are perfect for 1-2 people. People can send them to each other, even if they can’t eat them together. In times of social isolation and fear, it’s human connection, acts of love, and comfort food that will get us through it. And listening to what the CDC says. We’re providing complimentary advice from the CDC on top of these cakes as a public service: “Wash Your Hands”, “Don’t Touch Your Face”, “Pretend You’re an Introvert”. Stay safe, fam! We’re all in this together! #butterand #quarantinecakes . For those looking for a longer read and some #realtalk, scroll on. This is from our google doc titled Project #Coronoyadont (lol) spelling out our plan on how to survive COVID-19. . THE CURRENT SITUATION — This virus is very bad for business as people stop gathering. Revenue is down 65% and we have 1.5 months of runway before we close permanently (other businesses have as little as 3 weeks). The only way we survive is by creating value for our clients in a new way for the current day. Establishments like @lordstanley_sf offering their Michelin starred meals for pickup are so inspiring. Birthdays are still happening! And everyone still needs joy, love, and connection — even if it’s in a smaller setting. . THE GOALS — Remember who this business serves: the team that drives it, and the clients who power it. Cutting hours is the last resort. Lower variable costs where possible (except for salaries) and create new value for clients. Encourage responsible consumer behavior. It’s our civic duty to slow the spread. . THE SOLUTION — Small-serving Quarantine Cakes that friends and loved ones can send to each other, even if they can’t be together. Parties are being canceled, but celebrations are still happening in smaller groups. Butter& has never tried to serve these occasions, since our niche was milestone (weddings, 50th birthdays). But this is where our clients are and we’ll meet them there.
The company is currently delivering cakes in the San Francisco area.
Scientists believe that the spread of COVID-19, or coronavirus, started at an exotic animal market in Wuhan, China. You can help stop the incidence of viruses like these by signing this petition to ban the wildlife trade.
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Catch up on our coronavirus coverage in One Green Planet, check out these articles:
- How Coronavirus and the Wildlife Trade are Linked
- Coronavirus Update: How Emerging Diseases are Linked to Factory Farms
- Coronavirus Update: Death Toll Surpasses SARS
- Coronavirus Update: Quarantined Patients Given Turtles for Dinner In Spite of Virus Being Linked to Wild Animal Trade!
- Coronavirus Update: Pangolins Blamed for Spreading Virus
- Chinese Citizens Being Ordered to Dispose of Pets Despite Any Connection with Coronavirus Outbreak
- Coronavirus Update: Your Pets are Not in Danger
- China Acts on Coronavirus and Temporarily Bans Wildlife Trade
- Coronavirus Update: Chinese Citizens Begin Disposing of Pets, Footage of Corpses Lining Street
- Coronavirus Update: Indonesians Called to Stop Eating Bats and Animal Activists Saving Pets in China
- Coronavirus Update: World Global Emissions Have Dropped
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