Swiss sportswear brand On is revolutionizing the world of running Apparel with a groundbreaking approach: transforming air pollution into stylish and functional running clothes. In an innovative leap, On has teamed up with biotech company LanzaTech to create a new line of T-shirts, tanks, and shorts, all made from carbon emissions.

Source: On/YouTube

This eco-friendly venture begins in a steel mill in China, where gas emissions are captured and fed to bacteria in bioreactors. This process, reminiscent of beer brewing, produces byproducts that can be converted into ethanol. This ethanol is then used to create polyester, traditionally made from petroleum or gas.

On’s commitment to sustainability is evident in its move away from fossil-based resources. The brand’s new “Pace collection” not only boasts of high functionality and aesthetics but also marks a significant step towards its goal of a fossil-free product line. Already, 64% of On’s materials for Apparel and accessories are free from fossil fuels.

The material, dubbed CleanCloud, is engineered into a performance fabric designed for the demands of running. Although currently only 20% of the material is made from recycled emissions, On is ambitiously seeking ways to improve this ratio. The challenge lies in the fact that polyester is only partly made from ethylene glycol (the component derived from ethanol), with the remainder being PTA, a substance yet to be de-fossilized.

While other brands have flirted with eco-conscious designs, like Zara’s holiday dresses in collaboration with LanzaTech, On aims to integrate this sustainable material permanently into its supply chain. Although initially more costly, the brand views this as a vital step towards fostering demand for sustainable products and driving down costs through economies of scale.

This initiative by On is more than just a fashion statement; it’s a call to action for the apparel industry and consumers alike. It’s a demonstration of the potential for innovative, sustainable solutions in everyday products, and a challenge for others to follow suit. The Pace collection is not just a product line; it’s a beacon of hope for a greener, cleaner future.

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