Amazon just launched a new sustainable, eco-friendly line called Amazon Aware. The new collection features everyday essential items including beauty, home, and apparel.
All of the new Amazon Aware products are certified as carbon neutral and are certified as parts of the Climate Pledge Friendly program that the company signed onto in 2020. The Climate Pledge Friendly Program helps customers find products that are made sustainably.
The new line is currently available in the U.S., Canada, France, Germany, Italy, Spain, and the UK. You can find eco-friendly products like clothing, bedding, towels, household essentials, and skincare products.
The household items include toilet paper and paper towels made from 100 percent recycled paper.
Source: Amazon Aware Toilet Paper/amazon.com
In the home section, you can also find the 100 percent organic cotton ribbed bath towels and the 100 percent organic cotton 300 thread sheet set!
Customers are raving about the beauty line in which all products are certified vegan, free of animal testing, and formulated without fragrances. The products also have the Environmental Working Group (EWG) verified mark, which ensures that the products are free from concerning chemicals.
The beauty products include a balancing facial cleanser, hydrating face moisturizer, and daily body lotion with vitamin E and shea butter.

Source: Amazon Aware Daily Body Lotion/amazon.com
All of the products are designed with sustainability in mind and made from materials such as recycled polyester, organic cotton, and bio-based ingredients.
“We are committed to creating programs that contribute toward a more sustainable future,” said Matt Taddy, vice president of Amazon Private Brands. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly program.”
Check out the new Amazon Aware line here and switch over to these sustainable products!
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