If you’ve watched Euphoria, you know how impressive the makeup is. Donni Davy is a genius. The creative looks add a whole other dimension to the characters and their experience of the world. It’s genderless, fun, and whimsical in a way that adds to, rather than contradicts, the show’s heavy subject matters.

“Euphoria makeup” started to trend immediately after the show came out. All of a sudden, you would see more and more Gen-Zers with rhinestones glued around their eyes and glitter shining on their cheekbones. While the makeup on the show obviously took a lot of time, thought, planning, and effort, outside trials of Euphoria makeup don’t have to. The beauty of this kind of makeup is that it’s for everyone and it doesn’t have to fit into any boxes.

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Finding vegan, cruelty-free makeup is not difficult. Not only is there so much information on the internet about cruelty-free and vegan products, but there are also so many more brands that are moving away from practices that harm animals, towards more ethical alternatives. However, finding fun, colorful makeup products can present a bit more of a challenge. That’s why we have scoured the internet and our makeup drawers to find 10 awesome cruelty-free and vegan Euphoria makeup products. No matter which character you’re inspired by, you’ll definitely find some great products on this list to help you achieve your ideal look.

1. Lime Crime’s Venus Immortalis Eyeshadow Palette 

Lime Crime Venus Immortalis Eyeshadow Palette

Source: Lime Crime Venus Immortalis Eyeshadow Palette/Amazon

This palette screams post-transformation Kat. You have the perfect combination of colors for a sparkly smoky look. Add a red lip and you’re ready to walk confidently down the halls like she does in this scene.

Lime Crime is a 100% cruelty-free and vegan brand. They are certified by both PETA and The Leaping Bunny Program. You can read more about their policy here.

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2. Pure Ziva Peacock Neon Jewel Tone Blue Turquoise Teal Shimmer Pressed Powder Eye Shadow

Pure Ziva Peacock Neon Jewel Tone Blue Turquoise Teal Shimmer Pressed Powder Eye Shadow

Source: Pure Ziva Peacock Neon Jewel Tone Blue Turquoise Teal Shimmer Pressed Powder Eye Shadow/Amazon

This eyeshadow comes in so many different colors! You’ll definitely be able to find one that fits your vision. This specific one is so similar to the color that Cassie wore for Halloween and during the ice skating sequence. It’s stunning.

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Pure Ziva is a cruelty-free brand that offers vegan products. While they don’t have a list, the products will be marked as vegan in the description.

3. Urban Decay Naked Ultraviolet Eyeshadow Palette

Urban Decay Stoned Vibes Eyeshadow Palette

Source: Urban Decay Stoned Vibes Eyeshadow Palette/Amazon

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This Urban Decay Stoned Vibes Eyeshadow Palette has so many different shades that you could use it to emulate the looks of almost any character. Maddy would totally love the purples and pinks and Rue would definitely go for a subtle dab of gold sparkles around her eyes.

Urban Decay is completely cruelty-free, but not all of their products are vegan. Fortunately, their site is well-marked so you can easily find what is vegan, like this eyeliner and the products listed here.

4. Mirenesse Line Master Forbidden Ink Eyeliner

Mirenesse Line Master Forbidden Ink Eyeliner

Source: Mirenesse Line Master Forbidden Ink Eyeliner/Amazon

This would definitely be a staple in Jules’ collection of makeup products. Her wardrobe is always so fun and whimsical, just like this pink eyeliner!

Mireness is completely cruelty-free and PETA-certified. Most of their products are vegan – you can check this list here or look for the vegan symbol on their website.

5. Hemway Eco Friendly Biodegradable Glitter

Hemway Eco Friendly Biodegradable Glitter

Source: Hemway Eco Friendly Biodegradable Glitter/Amazon

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There are so many different colors of this glitter! You will definitely find one that fits your aesthetic. No matter what color you choose, this glitter begs to be used for recreating Rue’s iconic glitter tears.

Not all of Hemway‘s glitters are environmentally-friendly, but these ones are biodegradable, vegan, and cruelty-free!

6. NYX PROFESSIONAL MAKEUP White Liquid Eyeliner

NYX PROFESSIONAL MAKEUP White Liquid Eyeliner

Source: NYX PROFESSIONAL MAKEUP White Liquid Eyeliner/Amazon

Black eyeliner is a classic, but white eyeliner really stands out. You can do a classic wing with it, or you can have a little more fun with your eyes and try something like the clouds on Jules’ eyes!

NYX Cosmetics is completely cruelty-free, but not all of their products are vegan. They have a clearly labeled section on their site with all of the vegan products here.

7. Disco Queen Sparkle Mix 

Disco Queen Sparkle Mix

Source: Disco Queen Sparkle Mix/Amazon

Putting sparkles on your face is the easiest way to achieve that Euphoria look without a lot of effort or skill. It always looks good! Unfortunately, glitter and sparkles aren’t very eco-friendly because they get into our oceans and break down into microplastics. However, there are so many brands that now make eco-friendly, biodegradable glitter! You get to look good and be good to the planet.

This Glitter Eco Lovers sparkle mix is cruelty-free, vegan, and made of plants! It’s also a small women-owned business and there is no plastic packaging. You can use this glitter on your face, nails, and hair!

8. HAUS LABORATORIES By Lady Gaga: GLAM ATTACK LIQUID EYESHADOW SET

HAUS LABORATORIES By Lady Gaga: GLAM ATTACK LIQUID EYESHADOW SET

Source: HAUS LABORATORIES By Lady Gaga: GLAM ATTACK LIQUID EYESHADOW SET

Another product that definitely has Kat energy. These liquid eyeshadows will help you achieve a bold look without too much effort.

Lady Gaga’s HAUS LABORATORIES is a totally vegan and cruelty-free brand!

9. e.l.f. Cosmetics E.l.f. earth & ocean eyeshadow palette

e.l.f. Cosmetics E.l.f. earth & ocean eyeshadow palette

Source: e.l.f. Cosmetics E.l.f. earth & ocean eyeshadow palette/Amazon

Rue doesn’t wear a lot of makeup on the show, but every now and then she goes for shimmery look. This palette is perfect for that. You could use the shimmery browns and greens for a more toned-down look or go for the blues, silvers, and golds to make a statement.

e.l.f. cosmetics is 100% vegan and cruelty-free!

10. Cirque Colors Crystal Northern Lights Rhinestones

Cirque Colors Crystal Northern Lights Rhinestones

Source: Cirque Colors Crystal Northern Lights Rhinestones/Amazon

These rhinestones are perfect for all the Maddy fans out there. She loves adding rhinestones around her eyes for the added drama and it looks amazing every time. Rhinestones are also great because you can reuse them over and over as long as you use the right adhesive.

Cirque Colors is 100% vegan and cruelty-free!

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