Even if you are not a football fan, you’ve probably heard of Tom Brady. He is the current quarterback for the New England Patriots and one of only two players in NFL history to have won five Super Bowls, and the only to have done it while playing for the same team. At the age of 40 years old, he gets a lot of flack that he might be at the end of his game – mind you, the oldest NFL quarterback retired at 48 – but you would be hard-pressed to find the signs of age or diminished performance with Brady.

In fact, Brady’s athleticism and overall ability to stay in tip-top shape is the inspiration behind the TB12 Method, a whole training program developed based on his holistic approach to “achieving sustained peak performance.” As laid out on the TB12 website, the entire method includes recommendations for different types of strength and endurance training, gear, supplements, brain exercises, hydration regimens, and even nutrition. The idea is that using a combination of these things, athletes can work toward their best performance and excel in their desired field.


Now, this might seem like a pretty standard training program – but what is possibly a bit surprising to some is Brady’s choice to feature only plant-based snacks and meals. Yes, you read that right: one of the best athletes in the U.S. recommends eating plant-based to help reach optimal performance. While it goes against popular conceptions of what “athletes eat” (i.e. steaks on steaks on steaks), a plant-based diet has actually been scientifically proven to speed up recovery time, improve blood flow to muscles, and increase overall energy (*cough* Game Changers, anyone *cough*).

In fact, Brady partnered with the plant-based meal kit service Purple Carrot to develop a line of easy to prepare meals that can be delivered right to your door. All of the TB12 Performance meals are 100 percent plant-based, high in protein, gluten-free, and limit the use of soy, refined sugars, and highly-processed ingredients.

So how did this incredible partnership come about? In a recent episode of #EatForThePlanet with Nil Zacharias, Andy Levitt, CEO and Founder of Purple Carrot, shares details about the development of TB12 meals and how he hopes this partnership plays a larger role in changing the food system. Andy hopes to use Purple Carrot as a platform to inspire and empower people to embrace plant-based foods – if Tom Brady could do it, then literally anyone else can too.

But this episode is about a lot more than Purple Carrot, the meal kit space or plant-based food for that matter. Andy shares some great insights about entrepreneurship that can benefit anyone running a business or looking to start their own business in the ever-evolving food space. If you want to learn more about the quickly developing meal kit space and the benefits of plant-based food to improve health – listen in!


You can listen to the full episode below or on the following platforms: iTunesGoogle PlaySpotifyStitcher.

If you like this episode, be sure to subscribe to the #EatForThePlanet with Nil Zacharias podcast for new episodes with food industry leaders, health, and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food – and order your copy of the #EatForThePlanet book!


Lead image source: Jeffrey Beall/Wikimedia Commons