New Vegan Ham-Style Slices by Huera Hit the Market

The plant-based protein industry is experiencing a revolution, with innovative companies like Heura leading the charge. Heura, based in Barcelona, has been disrupting the plant-based protein space since 2017. Their latest product, “Jamón York style” slices, is poised to make waves in Spain and France, promising to impress even the most committed meat eaters.

What sets Heura’s product apart is its “clean label” philosophy, reflecting a manufacturing process devoid of ultraprocessing, chemical additives, or other techniques commonly seen in the vegan meat category. Heura’s technique combines heating, cooling, mixing, and shearing at specific pH ranges to transform a few basic ingredients into a texture and mouthfeel that mimics meat. Natural flavors are added to achieve an authentic taste, making it a convincing alternative. These 100% plant-based slices closely resemble traditional ham in appearance and taste but without the known carcinogenic risks associated with consuming meat.

The “York ham style” slices consist of water, soy protein isolate, extra virgin olive oil, natural flavors, salt, vegetable concentrates (radish, carrot, and paprika), lemon concentrate, iron, and vitamin B12. The nutritional profile boasts a high protein density of 65%, earning it a ‘B’ Nutri-Score rating, with no additives except for minimal salt.

Heura employs a patent-pending “thermo-mechanical” technique, eliminating the need for food additives, E-numbers, or chemically modified ingredients in plant-based food. This groundbreaking approach uses mathematical modeling to design the microstructure of plant proteins, resulting in textures and mouthfeels that convincingly mimic meat. The process involves controlled mixing with water and precision heating and cooling.

One of the most significant advantages of Heura’s plant-based ham is its positive environmental impact. The land use required for soybeans, olives, and vegetables used in the product is significantly lower than that needed for traditional pork production. Furthermore, since the proteins are derived from plants, no animal welfare concerns are associated with Heura’s products.

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