Unlike the waxy coatings that are often made from beeswax, this coating is 100% plant-based and healthy for you. It is made out of natural ingredients that you would normally find in produce, such as seeds, pulp, and ingredients naturally found in produce peels.
James Rogers, CEO of Apeel, said, “The pandemic has completely shaken up food retail: people are increasingly buying their fresh produce online, while simultaneously expecting the best in terms of quality and sustainability. We’ll use our latest funding to help our supplier and retailer partners offer a differentiated experience to their shoppers: high-quality produce that’s less likely to go to waste at home. By using solutions by nature and for nature, and in collaboration with food supply chain partners around the world, we can ensure people everywhere have a great experience with their fresh produce while increasing the sustainability of the global food system.”
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