WATCH: Nestlé Directly Targets Dogs With High-Frequency TV Ad

Here’s a good reason not to ever train your dog to use a credit card. Nestlé Purina has created the first-ever television commercial directly targeting dogs. The commercial includes high-frequency sounds, only audible to your beloved pooch.

“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” said Georg Sanders, a nutrition expert at Nestlé Purina PetCare in Germany, in a press release.

The Beneful ad features a “squeak” that is similar to the sound of dog toy, a high-frequency tone, similar to a dog whistle, which humans can barely hear, and a soft, high-pitched “ping” which can be heard by dogs and people.

The ad has already aired in Germany and will hit the airwaves in Austria in the coming weeks.