Industrial animal agriculture is killing the earth, literally. From contaminating the environment and our air and water, causing the destruction of irreplaceable habitats like rainforests, breeding public health hazards, and endangering our future ability to produce food, factory farming is without a doubt a broken system that is destroying our planet.

Thankfully, there are enlightened individuals like Richard Branson who are using their positions of wealth and influence to combat the detrimental effects of animal agriculture. Branson recently invested in the “clean meat” company, Memphis Meats, which uses animal cells (without killing animals) to produce meat in laboratories.

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In a recent podcast interview with Tim Ferriss, Branson explained his decision to invest in clean meat. Branson cannot stand to see such a beautiful world, particularly rainforests, rapidly diminish because of the world’s increasing demand for meat. Branson essentially wants to save the rainforests and stop the unnecessary suffering and slaughter of animals. He said, in the future, when looking back, people will be “embarrassed” by the “wholesale slaughter of animals.” His main goal in investing in clean meat: “Trying to protect what’s left of our beautiful earth.” 

He feels persuading people to not eat meat will not be successful, so he sees providing alternatives as the key to begin fixing the broken system. The main challenge, according to Branson, will be producing the quantity of clean meat to match demands. His investment will hopefully help solve this issue and lead to the creation of clean meat on a grander scale.

You can listen to the entire interview with Branson here.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

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Image Source: Wikimedia Commons

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