In an exciting win for environmental activists and animal advocates everywhere, leading global public relations agency Ripley PR recently announced the launch of a new division of its company that will be devoted to helping eco-conscious, animal-friendly organizations grow and thrive. Called Orange Orchard, this modern, innovative PR agency will focus on assisting businesses already at the forefront of the movement to protect animals and the environment get the word out about their initiatives. However, the division is also open to working with organizations that are still working to become more eco-friendly and align themselves with animal welfare.
The establishment of this planet-saving PR agency can be seen as a response to the growing number of consumers who are seeking out products and services designed with the Earth and animals in mind. As Ripley PR CEO Heather Ripley reportedly described the international emergence of more sustainable, animal-loving brands, “Globally, we are seeing a shift toward being better stewards of our planet: Restaurants and major franchise brands are adding plant-based options to their menus, international companies are eliminating plastic waste in their packaging, and we’re seeing cruelty-free movements in clothing and fashion.”
She went on, “Consumers are taking notice. We believe this is just the beginning, and we’re committed to not only our involvement in this world as a company, but in partnering with companies who share the same vision for our future.”
As suggested by Orange Orchard’s tagline — “From Word to World Change” — the fresh new PR agency is on a mission to bring about a cleaner, healthier, and kinder world. Surely, Orange Orchard’s efforts will be extremely useful in helping plant-based businesses expand their reach, as well as promoting the work of animal and environmental organizations that have been fighting tirelessly for a more humane and sustainable food system.
Here at One Green Planet, we’re absolutely ecstatic to see a PR team leveraging its branding skills and knowledge to help save our one and only planet and its precious animal inhabitants! To learn how YOU can get in on the movement to ensure a more sustainable future for ourselves and our children, check out the #EatForThePlanet book!
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