Erin Trauth is an instructor of professional and technical writing for health sciences. She is... Erin Trauth is an instructor of professional and technical writing for health sciences. She is also a doctoral candidate in Technical Communication and Rhetoric at Texas Tech University. Her primary doctoral research explores consumer interpretations of front-of-package food labels and regulatory policies surrounding this communication. When she's not hitting the books, Erin enjoys traveling, hiking, reading, yoga, cooking, and gardening Read more about Erin Trauth Read More
The non-GMO cereal good news keeps on rolling in, Green Monsters!
In a press release, Post Foods has announced that its “Grape Nuts Original” will become Non-GMO Project Verified beginning this month.
Post may also provide the same verification for some of its other cereal flavors, too: “We are exploring some of our other cereals to see if there is potential going forward to add more non-GMO verified products to the Post Foods product line. We are always listening to our consumers and looking for ways to provide a good variety of products.”
Post’s announcement comes shortly after General Mills’ proclamation that its original Cheerios cereals are now non-GMO (though not verified by any outside party as of yet).
While some have called General Mills’ decision a well-played marketing move, others questioned whether it was a catalyst the conventional market needed to get more companies to join in on non-GMO ingredient sourcing.
In our recent coverage of this story, we said: “Whether General Mills’ step to announce Cheerio’s as GMO-free was motivated by marketing or not, it seems that, at the very least, other food manufacturers with GMO-laden products will need to take the move into consideration, and perhaps even do something about it themselves.” And it seems we may be right!
Image Source: stu_spivak/Flickr
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YES!
YAY!!!