Right now, great progress is happening when it comes to ending cosmetics testing on animals. São Paulo joins the European Union, India, and Israel, in banning the use of animals in cosmetics testing.

Humane Society International’s “Be Cruelty-Free” Campaign announced the ban on Jan. 24, 2014.

Helder Constantino, HSI’s Be Cruelty-Free Brazil campaigns manager said, “The ban on cosmetics animal testing in the State of São Paulo is great news and sends a strong signal to the Federal Government to ban cosmetics cruelty nationwide … The ethical stance of the Brazilian public is very clear — causing animal pain and suffering to test cosmetics is unacceptable and it must stop. Let this be the first step towards the whole of Brazil being cruelty-free.”

We couldn’t agree more! According to the press release, São Paulo “hosts more than 700 of the 2,300 cosmetics companies in the country, more than any other state in Brazil. São Paulo and is the first state to issue a ban on cosmetics animal testing. The ban covers both finished products and ingredients.”

In addition to the outright ban on testing, according to PhysOrg, additional provisions include, “a fine of $435,000 per animal on any institution or research center that fails to comply. The fine will double for repeat offenders and the establishment can be closed temporarily or permanently. Professionals found to be violating the law will also face fines.”

BAM! We love to see an animal welfare law that’s got some depth to it. If we could have a party for São Paulo’s new law, we would. Every time I get to write about these victories, I get a little more hope that, within this lifetime, cosmetics testing for animals will be completely banned worldwide. Let’s party!

Image Source: Jay Reed/Flickr