Forget tea time with dairy milk — U.K. sales of non-dairy alternatives have jumped by 40 percent over the last three years!

According to a report via The Guardian, though the total share of non-dairy alternatives in the U.K. is small, at less than 2 percent of the total milk market, it’s quickly growing: “Research group Kantar Worldpanel for DairyCo volume sales have risen by a whopping 40 percent in the past three years.”

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One interesting thing about non-dairy alternatives in the U.K. — they can’t be called “milk,” as the EU “prohibits use of the word to describe stuff that doesn’t hail from an udder.” Instead, they are called simply “drinks” or “dairy alternative beverages.” But they’re made from the same alternative milks we know and love in the U.S. — nuts, seeds, and legumes, such as quinoa, soy, and the like.

This upturn in non-dairy alternatives, of course, has the U.K. dairy industry in an uproar. According to The Guardian report, “As more people turn to milk alternatives for reasons including lactose intolerance, allergies, PKU, veganism and environmental concerns, dairy farmers are grappling with how to make the white stuff remain attractive to their customers. The Dairy Council’s website is frothing over with information that contradicts common claims that cow’s milk causes everything from aggravated acne and asthma to increased mucus production.”

Take heed, U.K. Green Monsters: you’re doing the right thing by choosing non-dairy. Milk is not the best source of calcium! And by choosing non-dairy, you’re helping your health, animals, and the planet in countless ways. Cheers to that!

Image source: Homemade Hazelnut Cashew Milk

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