Stockholm-based fashion brand Gant has announced a new line of clothing made from ocean plastic waste. The company’s “Beacons Project” is a line of shirts produced using upcycled plastic reclaimed from the oceans by fishermen in the Mediterranean.
The brand is partnering with fishermen to salvage some of the 165 million tons of plastic that are now floating in the oceans. Afterward, through a collaboration with the fiber brand Seaqual, the reclaimed plastic is upcycled into the yarn. According to the company’s website, Gant sees the innovative project as a new chapter in their “ongoing commitment to build a more sustainable business.”
“Through Gant Beacons Project we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will further grow and evolve over time,” Brian Grevy, Chief Marketing Officer, told News 18. “We’re determined to take responsibility and to do our part to make our planet better because the ocean’s business is everyone’s business.”
The “Beacons Project” line will consist of shirts for women and men and all of the garments will come in packaging also made from recycled materials. Hopefully, launches and collaborations like this will gain popularity and we will see some of today’s most influential companies making clothing made out of recycled ocean plastic soon!
To check out Gant’s new line, click here.
Every year, about 8.8 million tons of plastic enter the ocean – and we can all have a small part in making that colossal number smaller. To find out how you can help the planet by ditching single-use plastics, check out One Green Planet’s #CrushPlastic campaign!
Image source: GANT/Instagram