In an ideal world, there would be no waste whatsoever – unused and unwanted material would be turned into new objects that are very much wanted and ready to use, instead of being left behind to litter and pollute out planet. That seems like an unattainable dream. And yet, every now and then we come across people whose endeavors make the dream of a waste-free world seem a little bit closer.

Rob Ignelli and Ryan Schoenike, the founders of Norton Point, are a few of such people. Norton Point is a company dedicated to making eyewear out of plastic ocean waste. They created the first sunglasses line made entirely from collected from the oceans high-density-polyethylene (HDPE).



Ignelli and Schoenike are passionate about the ocean and its protection. Their company and business goals are entirely founded on doing as much as they can to help the cause – for every pair of glasses sold, they pledge to remove one pound of plastic from the ocean, and, added to that, five per cent of the Norton Point’s net profits go to global clean-up and education efforts. With the help of non-profit organization Ocean Conservancy and the plastic collection organization Plastic Bank, Norton Point began their work in Haiti. A high rate of plastic consumption in the country coupled with poor infrastructure fto collect trash and purchase has caused a major issue on the island. The sunglasses company purchases plastic from a network of Haitian collection facilities for as much as ten times the market rate to increase the value of the recycled materials and help the collectors – resulting in a mutual benefit for all involved. Now the company plans to expand across the world to such places as China and Indonesia.

The amount of plastic thrown out into the ocean is a huge problem which has to be dealt with as soon as possible. Every year, we dump around 8.8 million tons of plastic into the oceans and 700 marine species are already threatened with extinction thanks to this waste.  If we don’t take serious and quick action, the oceans will run the risk of turning into literal underwater waste dumps – scientists have estimated there might be more plastic than fish in the oceans by 2050!

The good news is we can all help reduce this problem by supporting companies like Norton Point. Click here to visit Norton Point’s website and find out more about their wonderful work and how to support them.


If you’re interested in learning more about how you can reduce plastic in your everyday life, join One Green Planet’s #CrushPlastic campaign.

All image source: Norton Point