British supermarket retailer Asda is removing five-cent plastic bags from its stores in an effort to tackle plastic pollution. The decision is part of the company’s new environmentally-friendly strategy called “Plastic Unwrapped.”

“Plastic Unwrapped” was announced on Asda’s website on February 5, 2018, Manchester Evening News reports. The supermarket is pledging to remove 10 percent of plastic from Asda’s own-brand packaging, introduce reusable coffee cups, and get rid of plastic cups and cutlery in offices and store cafes.

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The store is also aiming to replace plastic drinking straws in all its cafes with paper alternatives and replace the polystyrene pizza boards with cardboard ones, saving 178 tons of plastic! Moreover, Asda is already committed to making all its own-brand packaging fully recyclable by 2025.

The supermarket hopes to completely phase out single-use plastic bags by the end of 2018. They also will donate any profits from the sale of reusable bags to charity!

“I truly believe that when you serve 18 million people each week and have the ability to make a difference to them, you should do it,” said Roger Burnley, Asda’s president and chief executive. “I want Asda’s customers to know that they can trust us to take the lead on the issues that really matter to them. So we have challenged ourselves to look at what more we can do to reduce the amount of plastic in our business, and within our industry as a whole.”

Like every big company’s decision to limit its use of plastic, Asda’s new plan is great news for the environment. It’s wonderful to see so many businesses taking action for the planet, and we hope this is a trend that continues!

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Every year, 8.8 million tons of plastic waste get dumped into the oceans and threaten 700 species of marine animals. We can all play a part in reducing plastic pollution by starting with the plastics we use in our every day lives. To find out how you can help cut your personal plastic waste, check out One Green Planet’s #CrushPlastic campaign!

Image source: James MacDonald/Flickr