Walmart and TerraCycle are partnering to recycle car seats as part of National Baby Safety month. September 16-30, 4,000 Walmart stores will host the recycling event. Walmart calls it the country’s largest car seat recycling event. TerraCycle works with companies on waste management and helps them recycle items, including car seats.
The nationwide event is significant for customers and both companies. Each part of the car seat will be recycled, diverting it completely from the landfill. Users that bring in car seats for recycling will receive a $30 Walmart gift card in exchange. TerraCycle will be responsible for recycling each part of the car seat so that it doesn’t go into a landfill.
Car seats are difficult to recycle because they have so many plastic and fabric components. This means they often end up in landfills.
Both companies are excited about the sustainability benefits of the program. TerraCycle CEO Tom Skazy estimates the initiative will “divert the plastic equivalent of approximately 35 million water bottles from landfills.” Walmart sees a double win in the program, promoting baby safety and sustainability.
Walmart and TerraCycle are each known for their sustainability activities. The companies have worked together in the past on recycling, but never on this scale. TerraCycle has worked with companies including Camelback, Perdue and the Home Depot. Their company mission to, “eliminate the idea of waste” includes products and partnerships. Walmart put our its first global sustainability report in 2009 and since then has set up a multi-division and initiative “sustainability hub” as part of it’s company.
Walmart competitor Target also hosts a car seat recycling program. Started in 2016, Target has recycled 11.9 million pounds of materials, according to their website.
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