Gucci is becoming carbon neutral, the company announced in a statement released during New York Fashion week. The company plans to offset carbon emissions from its operations and its supply chain each year through a partnership with REDD+, a UN program that works to reduce deforestation and forest degradation.

Gucci detailed its plan and actions to “avoid, reduce, restore and offset” emissions. The company’s sustainability strategy began in 2015 and includes an Environmental Profit and Loss statement. By tracking the emissions each year, the company has a good idea of how much it needs to offset. According to its own targets, the company has already reduced their carbon footprint across their supply chain by 16% .

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Fashion has long been touted as an unsustainable and pollution heavy industry. In taking steps to carbon neutrality, Gucci will be leading other fashion companies in a quest to make the world more sustainable. The company’s move is getting praise from industry leaders. “Through Gucci’s commitment to carbon neutrality across its supply chain, the company is forging a path for game-changing, and urgently needed, climate action,” said BSR President Aron Cramer.

The company sees it as a smart business move, as well as a necessary one to make for the planet. In a statement, Gucci President and CEO Marco Bizzarri, discussed the new measure, “Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability. However, in my view, this is just not enough, nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises.”

Check out more One Green Planet fashion coverage, including Prada’s fur free announcement. Stella McCartney is a leader in the sustainable fashion space and now she’s teaming up with Taylor Swift.

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