one green planet
one green planet

Earlier this month, to celebrate the Year of the Tiger–according to the Chinese zodiac–Gucci launched an advertising video for its latest collection ‘Gucci Tiger.’ The ad campaign featured “a wide-ranging selection of ready-to-wear and accessories, featuring various renditions of the animal.”

The campaign showed a wild tiger sitting at the dining table, standing on their front paws. While the video tried to portray tigers as cute, domesticated animals, they’re most definitely not. Tigers are an endangered species that should be respected and protected. According to the International Union for Conservation of Nature (IUCN), “The tiger is classified as Endangered in the Red List of Threatened Species and it is estimated that there are only 3,500 tigers remaining in the wild worldwide.”

Gucci’s advertising campaign makes it seem as though the tiger is enjoying themself. However, this animal is not an entertainment prop for photos! Tigers deserve to live a normal, free life. To make matters worse, Gucci is trying to pretend that its stunt is somehow in support of wildlife conservation and protecting their natural habitats. Gucci’s fashion campaign encourages consumers to treat them in the same harmful way.

The Year of the Tiger should raise awareness that these incredible animals need respect and protection. Tigers are under serious threat due to their exploitation as ‘pets.’ Although the popular fashion brand has committed to going fur-free, they don’t get a free pass for other issues of animal mistreatment. We must urge Gucci to stop glorifying captive wild animals in their campaigns.  Sign this petition to demand that Gucci apologize for its misguided tiger stunt and commit to never using live wildlife in its future campaigns!

To continue speaking up, sign these other petitions as well:

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