Claire Palmer is the founder of Animal Justice Project. She has a long background in...
Claire Palmer is the founder of Animal Justice Project. She has a long background in fighting for the rights of animals. As a zoologist, she first encountered animal abuse not in university, but years before, whilst at school. Her biology department housed animals, rats, and mice, and they were killed and dissected. This opened her eyes to animal exploitation and she started her journey attending anti-vivisection demonstrations and hunt sabbing.
Upon learning about chicken battery cages, she turned vegan and went on to study and graduate in zoology with a Masters degree, without using animals at all. She now has over 10 years of experience working within animal welfare and rights NGOs – mainly in the field of campaigns and undercover investigations. Read more about Claire Palmer
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In a nation that prides itself on being animal lovers, the findings of Animal Justice Project’s (AJP) latest undercover investigation are set to shake Britain to its core. This groundbreaking exposé uncovers the hidden world of boar genetics—an industry rife with violence, sexual abuse, and unimaginable suffering, all conducted under the banner of Red Tractor approval. Over 800 hours of harrowing footage collected at a Norfolk farm reveal the appalling cruelty inflicted on boars, who endure beatings, filthy living conditions, and forced breeding practices to supply pig semen for the UK’s meat industry. As public awareness grows about meat consumption’s ethical and environmental impacts, this investigation demands a re-evaluation of our relationship with pork, bacon, and other animal-derived products. With veganism on the rise and UK meat consumption at historic lows, AJP calls for urgent action to end this systemic abuse and urges compassionate choices for a cruelty-free future.

The UK has long been celebrated as a nation of animal lovers, being the first country in the world to establish an animal welfare charity back in 1824. Yet today, compassion for animals is evolving beyond affection for dogs, cats, and other companion animals. Increasingly, people are aligning their lifestyles with ethical principles and conscious consumerism. This shift is evidenced by the growing number of individuals adopting plant-based diets.
Despite ongoing misinformation campaigns targeting veganism, the British public is awakening to the brutal realities of animal agriculture. A 2024 estimate by Finder reveals that there are now 2.5 million vegans in the UK, representing 4.7% of the adult population. This figure marks an astonishing 1.1 million increase from 2023 alone and is a significant leap from the 600,000 recorded in 2019. Similarly, UK meat consumption has plummeted to its lowest levels since records began, with a 14% decrease since 2012. Public attitudes toward animal welfare are also shifting, with nearly half of adults believing that humans should never harm animals for any reason, according to the 2024 RSPCA Kindness Index. Clearly, the tides of change are sweeping the nation.
Between 2023 and September 2024, AJP conducted an undercover investigation that is nothing short of a wake-up call. For over a year, investigators documented the conditions at Innovis, a boar genetics farm in Norfolk operating under the Red Tractor scheme. Innovis confines over 130 boars in squalid concrete pens and produces pig semen for Hermitage AI, a supplier to major pig meat producers like Cranswick and BQP. These companies provide pork to some of the UK’s largest supermarkets and restaurants, all while hiding the grim reality behind the Red Tractor stamp of approval.
What the investigation uncovered was chilling. Despite Red Tractor’s promises of high standards, their inspections occur only every 12 to 18 months. State welfare inspections, meanwhile, cover just 3% of farms. These lax oversight systems create a culture of unchecked abuse, with AJP revealing that Red Tractor’s standards barely exceed the legal minimum. The findings underscore the urgent need for reform and accountability.
Behind the scenes of the UK’s pig meat industry lies a disturbing, hidden reality that few consumers ever consider. The production of pork, bacon, and other pig-derived products depends on a violent and secretive trade in boar semen. This shadowy industry perpetuates a cycle of suffering that most consumers unknowingly Support with their purchases.
Boars are subjected to unimaginable treatment to extract their semen, which is then used to impregnate sows across the nation. The cruelty behind this process is invisible to most, yet it is central to the supply chain of one of Britain’s most consumed meats. This investigation brings this hidden world into the light, demanding urgent action.

The investigation captured over 800 hours of footage that revealed a nightmarish existence for the boars at Innovis. Workers were seen beating the animals with pipes, pitchforks, and paddles. Over just six hours, staff hit the boars nearly 300 times, with 58 blows delivered in a single hour. Boars who resisted were subjected to even more relentless attacks, enduring blows to their faces, sides, backs, and testes.
Living conditions were equally appalling. The animals were forced to wallow in their own faeces and urine, with no enrichment other than broken concrete, which they chewed out of desperation. Injuries and disease were rampant. One boar, unable to walk, was beaten as he painfully crawled on his elbows. Workers administered injections to increase libido, causing severe side effects such as abdominal spasms, vomiting, and incoordination. The boars were then masturbated for semen extraction, even as their penises bled from open sores. The scenes of suffering are almost too horrific to comprehend.
Barrister Ayesha Smart has referred to the incidents as “clear breaches” of the Animal Welfare Act 2006, saying: “There are copious failings of those duties across the undercover footage where these safeguards are violated, and workers intentionally cause the boars pain and suffering. It is wholly unacceptable to hit, strike or kick pigs, whether using a body part or an implement. There are clear breaches of these requirements given also the unsanitary and slippery walkways coated with urine and faeces. There is a lack of suitable bedding or enrichment in some of the pens leaving animals to resort to pacing, playing with the concrete floor or fighting.”

Pigs are far more than the products they are reduced to. Scientific studies confirm that pigs are as intelligent as a three-year-old child. They excel in tests of cognition and memory, can differentiate between objects, and even recognize themselves in mirrors. Pigs form strong social bonds, experience emotions deeply, and are capable of immense suffering.
Yet the meat industry—driven by consumer demand—continues to exploit these sentient beings on an unimaginable scale. Pork is the most widely consumed meat globally, accounting for 36% of the world’s meat consumption. In the UK, the majority of antibiotics used in farming are administered to pigs, contributing to the growing threat of antibiotic resistance in human medicine. These facts highlight the dire need to reconsider our food choices.

Claire Palmer, director of AJP, passionately advocates for veganism as the only way to end the suffering inherent in animal agriculture. “Eating a plant-based diet is a simple, healthy, and sustainable solution to the systematic torture of sentient creatures,” she explains. “The cruelty must stop. As a nation of animal lovers, we have the power to change this reality with our choices.”
Alice Brough, an ex-pig veterinarian, adds her voice to the outcry: “The handling and care shown at this unit are beyond appalling. Pigs are verbally and physically abused, dosed with off-label drugs, and subjected to extreme suffering. The force used against these animals is indefensible.”
The findings of this investigation come at a pivotal moment. Recent scandals surrounding assurance schemes like Red Tractor and RSPCA Assured have already shaken public trust. High-profile figures such as Ricky Gervais, Joanna Lumley, and Bryan Adams have lent their voices to campaigns demanding greater accountability. This investigation adds urgent weight to those calls.
Animal Justice Project urges the British public to take a stand against these practices. By choosing a plant-based diet, each of us can help dismantle this system of abuse. The time to act is now. We must demand transparency, accountability, and, ultimately, a future free from animal suffering.
For more information and to view the full investigation footage, visit the Animal Justice Project website.
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