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When it comes to shopping conscientiously for makeup, with animals in mind, consumers know that it’s a game of give and take. Sometimes our favorite makeup brands will have a few cruelty-free options, but are not willing to reformulate all of their products. Sometimes brands will proudly indicate on their packaging that they do not test on animals but at the same time, don’t realize that the carmine in their eyeshadow and lipstick is actually a dye that is derived from beetle’s wings.

Thankfully, as time passes, and companies become more aware that consumers are seeking cruelty-free products, we are seeing ripples of change. In fact, just recently we celebrated Kat Von D’s announcement that she was reformulating her makeup line to be completely cruelty-free and vegan. Well, guess what, Green Monsters? Don’t stop celebrating because The Body Shop just announced their new eight shade palette is 100 percent vegan! Hurray! The makeup line is sourced from plant-derived ingredients such as coconut, olive, and marula oils.

Here is the exciting announcement the company shared on their Instagram. 

Body Shop 2

 

 

It’s pretty amazing how consumers can spur change through their purchases. Just as consumers are looking for cleaner, cruelty-free food options, they are also extending this ideology into various parts of their lives, including toiletries and makeup. It’s obvious that change will not come in one fell swoop, but we will continue to celebrate these small victories along the way. Considering The Body Shop is a widely recognized and influential brand, we hope their compassionate choice will ripple outwards and inspire some of their allies in the makeup world to follow suit.

Editor’s Note 8/18/16: A previous version of this post incorrectly stated that the entire makeup line is now vegan, it has since been clarified that there are only new vegan offerings.

Lead image source: The Body Shop/Instagram 

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182 comments on “The Body Shop Introduces New Vegan Makeup Options!”

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Liliya
1 Years Ago

My position is to believe companies if they say that they are cruelty free or vegan - it\'s easier to stay positive this way. I\'ve recently seen some posts on a GorgeousGirl website about cruelty-free makeup and skincare - they were pretty interesting :)


Reply
Sandra Atkinson
2 Years Ago

I will not shop there.


Reply
Julie Brigden
2 Years Ago

There are so many truly genuine vegan cosmetic companies now. Steer clear of the Body Shop and look for genuinely cruelty free beauty.


Reply
Julie Brigden
2 Years Ago

There are so many truly genuine vegan cosmetic companies now. Steer clear of the Body Shop and look for genuinely cruelty free beauty.


Reply
Julie Brigden
2 Years Ago

Um isnt the Body Shop owned by L'Oreal who still test on animals. Sorry Body Shop is a cruel company. You cant be owned by L'Oreal and say your vegan or dont test on animals. Completely untrue and dishonest.


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Julie Brigden
2 Years Ago

Um isnt the Body Shop owned by L'Oreal who still test on animals. Sorry Body Shop is a cruel company. You cant be owned by L'Oreal and say your vegan or dont test on animals. Completely untrue and dishonest.


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Kelbel Williams
2 Years Ago

I had a reply to this post from L'Oreal... claiming they are cruelty free and have been for years... I have been looking for cruelty free brands for years, why have they not publicised this fact more if this is the case, its a massive thing now yet they have made no massive campaign about it... ... Has anyone else heard this? On the site it says "An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes." I'm fairly sure that means that if a country (like China) demands testing to be done then it will be... Therefore they cannot claim to be cruelty free, let alone vegan...


Reply
Kelbel Williams
2 Years Ago

I had a reply to this post from L'Oreal... claiming they are cruelty free and have been for years... I have been looking for cruelty free brands for years, why have they not publicised this fact more if this is the case, its a massive thing now yet they have made no massive campaign about it... ... Has anyone else heard this? On the site it says "An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes." I'm fairly sure that means that if a country (like China) demands testing to be done then it will be... Therefore they cannot claim to be cruelty free, let alone vegan...


Reply
Ondine Grace
2 Years Ago

Mackenzie Valgre


Reply
Wendy E. Worell
2 Years Ago

Wow and I thought they were cruelty free. Not that I use it but now I sure won't.


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