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Exciting news! The U.K.’s largest supermarket, Tesco, has introduced a brand new line of 18 all-vegan meals at 600 of their stores under the Wicked Kitchen brand.

The Wicked Kitchen brand name was developed by top American chef Derek Sarno, who was formerly the global executive chef for Whole Foods Market before being hired by Tesco last year as their director of plant-based innovation. Derek also created the Wicked Healthy food blog alongside his brother, Chad Sarno who is a co-founder of Good Catch Foods, a new plant-based seafood brand. Talk about a serious powerhouse.

The Tesco line includes wraps, sandwiches, and salads, such as a carrot pastrami spice wrap, gunpowder potato chana masala, and BBQ butternut macaroni, just to name a few. Oh, and just to say it one more time …  they are ALL VEGAN!?

Wicked Healthy/Instagram

 

“For too long vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly, please. Wicked Kitchen plans to change all that,” Sarno told The Guardian.

According to some estimates, the plant-based meat market is set to reach $5.2 billion by 2020 and could make up one-third of the market by 2050. With the rise of the flexitarian trend in the U.K., the Vegan Society notes that more than half of U.K adults are adopting “vegan-buying behavior” and the number of full-time vegans in the U.K. has grown fourfold in just the past ten years. This is great news considering the toll our current food system is having on the environment, animals, and people’s health – and a trend that we’ve seen mirrored here in the U.S.

Sarno’s commitment to making wholesome, plant-based meals affordable and accessible to everyone will help countless people who may have never had “better” options access to real, wholesome, and convenient food. We certainly hope a similar line is in the works for the U.S.!

To learn more about Wicked Kitchen, check out their website.

For more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Lead Image Source: Derek Sarno/Instagram

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32 comments on “Tesco Just Launched a Line of Vegan Meals and They Are More Delicious Than We Could Have Ever Dreamed”

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Sarah Clarke
12 Days ago

Sláine O'Brien


Reply
Sláine O'Brien
11 Jan 2018

And M&S just brought out a range. Changes everywhere it warms my soul! Xoxo

Sarah Clarke
11 Jan 2018

Sláine O'Brien I tried the m&s veggie masala and it was so good 🙂

Cindy Smith Alsabook
14 Days ago

Andrea Ward


Reply
Alix Ditisheim
14 Days ago

Sofi Duato Amusategui :)


Reply
Helen Wilson
14 Days ago

Katie Jayne Wilson


Reply
Jörðin Bardagamaður
14 Days ago

If anybody know: when in Lechistan?


Reply
Nicola Noble
14 Days ago

Sarah Lyndon!


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Carole Eden
14 Days ago

When in California?


Reply
Teresa Byrne
14 Days ago

Rósín Byrne


Reply
Susan Rogan
14 Days ago

Wicked Over Packaging and Use of Plastic. Can they do something about that? I hope?


Reply
Kerstin Gable
15 Days ago

Manuela Rentzsch Julia Ehrhardt


Reply
Manuela Rentzsch
09 Jan 2018

I know. I hope they have it in Cork.

Julia Ehrhardt
09 Jan 2018

Hope so. Never know



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