Oatly Launches Support Hotline to Help Plant-Based Eaters Get Through Thanksgiving

Thanksgiving can be hard for many people, especially for plant-based eaters that have to endure meat and dairy-heavy dinners with family and friends who might not understand or accept their choices. This is why alternative milk brand Oatly is launching a special hotline.

Source: Amanda Sevilla/YouTube

“Every Thanksgiving, millions of plant-based eaters endure a heavily meat and dairy-based holiday meal with family and friends who don’t necessarily understand or accept their dietary choices,” Oatly North America’s executive director of brand and creative, Armando Turco, told Adweek. “Oatly of course feels for our like-minded plant-based friends and wants to arm them with all the help they could need to not only get through these holiday meals but even positively influence dinner conversations.”

The brand just launched the Oatly Emotional Support Hotline For Plant-Based Eaters to help meat and dairy-free customers get through the tough times at the thanksgiving dinner table. Now until November 24, those in need can dial the real hotline number and receive an assortment of conversational tools for the holiday. According to Adweek, this can include anything from “positive affirmations, statistics, a motivational locker room-style speech and, if all else fails, a blank audio void in which to scream.”

On actual Thanksgiving, live plant-based experts will be operating the hotline in real-time from 3-10 PM EST to answer questions or even just be a listening ear for those in need. The hotline can be reached at (866) OAT-LINE.

While you’re at it, check out these 7 Tips for Surviving Thanksgiving When You Don’t Eat Meat!

Whether you are a guest at someone else’s home or hosting a dinner party, try to relax and not stress out too much. This is just one meal out of the year, and you are not going to be on trial. Remember the purpose of the day, which is to give thanks for all your blessings and spend time with your loved ones. The rest is all vegan gravy.

Related Content:

• Tabitha Brown Shares How She Celebrates a Vegan Thanksgiving at Home
• A Very Vegan Thanksgiving Menu From Start To Finish
• 7 Tips for Surviving Thanksgiving When You Don’t Eat Meat

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