14 years ago

PETA’s Vegan Ad Targets Shark Victim

payback is hell vegan ad shark

payback is hell vegan ad shark

PETA has announced plans to run this ad as part of an outdoor advertising campaign on benches and billboards near the island where a man (C.J. Wickersham) was recently attacked by a shark. The ad implies that the 21 year old man (who had to get 800 stitches to close the flesh over his thigh bone) deserved the attack, because he was spearfishing when it happened.

PETA’s campaign director Ashley Byrne said “We are very glad that Mr. Wickersham is going to be okay, but we do hope that this painful and frightening experience makes him think about the pain and fear that he’s causing to fish — and other fisherman are causing to fish.”

Ella Wickersham, the mother of the victim told FoxNews.com that she was not even going to dignify PETA with a response. “It’s not even worth my response. They are over the top. If they don’t want to eat meat and fish, good for them; you can do whatever you want, and I’ll do what I want.”

Do you think this ad will help spread veganism? Has PETA gone too far?

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  1. PETA is going Extremist? (when I contacted them two years ago about a primate in my area of living, held in a tiny cage in a petshop, they advised with ”take its case to their media”, and nothing else. Thats what I did then). Now PETA is telling ppl with ads that sharks intentionally kill humans.
    Tom Regan says ”educate, educate,educate” not, ”comdenm 21 years olds,condemns 21 ignorant year olds, condemn everyone”….

    This is the truth about sharks – https://topdocumentaryfilms.com/sharkwater/

  2. Yes, PETA has gone too far, and no, this will not do much, if anything, to further the cause of other animals or increase the chances that veganism becomes viewed more favorably by the non-vegan public. More likely, this will be counterproductive. Whoever are in charge of these and other of PETA’s media campaigns (including the forthcoming PETA.xxx porn site) should be reassigned to positions that don’t involve public relations.