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Not only is Costa Rica home to an incredible 500 thousand unique organisms — representing over 4% of all the known species on Earth, the country is also quickly emerging and one of the most animal-friendly ones in the world. As we reported recently, Costa Rica announced that it plans to close both of the country’s public zoos in May 2014 so that animals can be released from captivity.

Now Costa Rica is in the news again, thanks to an amazing initiative focused on homeless dogs, launched by an organization called Territorio de Zaguates.

The Problem: The interest in rescuing abandoned dogs has grown in recent years, but the number of adoptions hasn’t, because people prefer pure breed dogs.

The Solution: Watch the video below!

Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.