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Shelters aren’t quite sure why, but for some reason, black dogs and cats statistically have a harder time getting adopted than those with lighter fur. In fact, this trend has become so apparent that there’s actually a name for it now: Black Dog Syndrome. In reality, black dogs and cats are just as adoptable as their white, brown, and tan furry counterparts, but the senseless stereotype that black pets are somehow inferior remains. (One shelter even claimed people were returning black cats because they didn’t “look good in selfies!“)

Recently, Animal Control officers in Houston, Texas found a black dog roaming the streets and brought him to the Harris County Animal Shelter. One look at the face of this sweet 10-year-old boy, who they’re calling “Rockwell,” reveals that he’s had a rough life. He has marks all over his head, plus he tested positive for heartworm. Rockwell deserves a loving home where he can spend the rest of his days without a care in the world, but shelter staff fear that no one will want him due to his fur color, his age, and his health.

If you’d like to help make sure Rockwell isn’t forgotten like so many other black dogs and cats, please consider fostering him or adding him to your family. And if you aren’t equipped to provide Rockwell with the care he needs, you can still make a difference for Rockwell and other animals in need by donating to Pup It Forward Animal Network, a group of volunteers working to save overlooked pets. Together, we can end the stigma against black dogs and cats and help EVERY shelter animal find a forever home!

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0 comments on “Black Dog Dumped in Shelter and Overlooked Because He’s Not As ‘Cute’ Just Wants a Family (VIDEO)”

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Dee K.
4 Months Ago

We have adopted 4 black cats over the years. After our 20.5 year-old black kitty died of kidney failure 2 years ago, a "tuxedo" kitty at the shelter adopted us. She languished in the shelter 7 months because of her black color. She is now the light of our lives. Please adopt without regard to color. These little ones will repay your kindness one hundred-fold.

4 Months Ago

He\'s welcome at my place if he can deal with Oranthal.

jena H.
4 Months Ago

I adopt senior dogs and it is the most rewarding thing I have ever done! They are the delight of my life, so please don\'t shy away from adopting Rockwell because of his age, much less the color of his fur. He deserves the opportunity to make someone a wonderful companion and to be spoiled and loved for the rest of his life. I\'ll be praying that he finds his forever home soon.

4 Months Ago



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