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Marketing and Audience Development Manager

One Green Planet is a platform for the growing compassionate and eco-conscious generation. With over 6 million monthly visitors, we are the fastest growing (and largest!) independent digital media startup focused on sustainable food, animal welfare, environmental protection, and cruelty-free/green living. If that’s not enough, we also just happen to be the biggest vegan/plant-based food and recipe site on the Internet.

About The Role


  • Develop and drive strategic marketing campaigns to support audience acquisition and retention.
  • Analyze audience trends and behavior, competitive landscape, and digital trends to determine adoption drivers, audience patterns, and campaign impacts.
  • Measure and analyze marketing initiatives and ongoing performance to quantify campaign success and identify areas for improvement.
  • Coordinate collateral development and execution of multi-channel campaigns that may include social media, video, newsletters, graphic design, PR, live events, or brand partnerships.
  • Develop and implement organic audience growth strategies via multiple sources (direct, newsletter, search, social media, partnerships, etc.).
  • Identify, negotiate, and implement traffic-building content distribution, syndication, and link-exchange partnerships with other digital publishers and relevant organizations.
  • Develop and manage relationships with existing and new social media platforms to grow traffic.  
  • Use analytics tools to measure the effectiveness of audience growth strategies, research to identify user trends and make recommendations for editorial, social media and product enhancements.
  • Maintain and provide accurate and detailed reporting.
  • Ensure accurate audience/traffic growth targets are developed and successfully met.


  • Audience building, digital marketing, and/or brand-building background.
  • At least 2-3 years relevant experience at a major publisher or digital agency.
  • Expertise in Google Analytics, social media platforms, and other analytics tools, as well as SEO, SEM, and email marketing.
  • Strong understanding of current industry best practices and benchmarks.
  • Demonstrated analytical skills and ability to develop and measure campaigns against metrics
  • Self-starter with ability to learn on the job
  • Ability to think creatively, structure ambiguous problems, and synthesize analysis to generate insights and actionable plans.
  • Ability to work independently in a fast-paced and high-energy environment.


  • Send your resume and a cover letter to [email protected] explaining why you are specifically interested in working for One Green Planet
  • What is your salary expectation for this role?
  • Candidates must be based in New York City/Tri-State Area.