When transitioning to a vegan lifestyle, meaning removing products that contain animal ingredients or were involved in animal testing from your life, you might not think that something like toothpaste matters. But it does. Toothpastes sometimes have chemicals you may want to avoid like fluoride, triclosan, sodium lauryl sulfate, propylene glycol, and DEA. They also usually have glycerin, which although can be taken from plants, is most commonly taken from the fat in animal bones. Not only are animal-derived ingredients extracted through cruel methods, but glycerin is even known to demineralize teeth.

Well, just in time for people attempting Veganuary in United Kingdom and the European Union, Colgate, one of the most popular and renowned toothpaste brands is launching two certified vegan toothpastes!

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Colgate have just launched TWO vegan toothpastes so you can keep your teeth sparkling with a clear conscience! Registered with our #VeganTrademark, @colgate’s new #SmileForGood toothpastes (Protection and Whitening) contain just a handful of simple ingredients and both the tube and cardboard packaging are both recyclable. They will be available across the EU and you’ll be able to find them in supermarkets and other personal care retailers. Tag a friend who’s vegan or is doing #Veganuary in the comments and help them get their vegan #ColgateSmile! ✨⁠ -⁠ #colgate #vegan #vegansociety #vegantoothpaste #vegancolgate #vegantoiletries #veganessentials #recyclable #lowwaste

A post shared by The Vegan Trademark 🌻 (@vegantrademark) on

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The Original Vegan Society who regulate the vegan trademark posted the announcement above on Instagram announcing that Colgate’s vegan line is called ‘Smile For Good.’ So far, the line has two toothpastes: Protection and Whitening. They have a limited amount of ingredients and will be available in supermarkets and personal care retailers across the EU.

The toothpastes aren’t just aimed at vegans or those transitioning to more natural lifestyles, it’s also for those who care about the planet and making environmentally-friendly changes. Both the tube and cardboard packaging of the ‘Smile for Good’ toothpastes are recyclable!

If you’re not in the UK, EU, or would rather buy a different brand of toothpaste or make your own, check out 11 Natural Toothpastes That Will Leave Your Teeth Sparkling Without All the Nasty Chemicals, Why I Make My Own Toothpaste – and How I do it, DIY Dental Care – Without the Plastic and Gross Chemicals, and How to Make Natural Tooth Powder at Home.

For more Animal, Earth, Life, Vegan Food, Health, and Recipe content published daily, subscribe to the One Green Planet Newsletter! Also, don’t forget to download the Food Monster App on iTunes — with over 15,000 delicious recipes it is the largest meatless, vegan and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy!

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