The 13.2-ounce bottle will be available in Florida, California, and several northeast states beginning in February. The bottles will be in the company’s signature brands-Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors- to start, with the other brands coming later in the year.
“Challenges around plastic packaging waste and recycling continue to be top of mind for our consumers, customers and our system,” said Alpa Sutaria, vice president and general manager, sustainability, North America Operating Unit. “Introducing 100% recycled PET bottles is a big proof point of how recycling can help create a circular economy.
Source: The Coca-Cola Co./YouTube
Compared to 2018, this innovation alongside other plastic changes represents a 20% reduction in plastic for the company across its North America portfolio.
“On-the-go consumers have been telling us they want an option like this, because it’s just the right amount for the ‘snacking’ occasion,” said Tammy Lee, brand manager, Coca-Cola Trademark. “We believe this innovation delivers the double benefit of convenience and sustainability.”
Coca-Cola was named the world’s biggest plastic polluter by Break Free From Plastic for 2020. According to the group’s report, “a total of 13,834 branded Coca-Cola plastic were recorded in 51 countries, reflecting more plastic than the next two top global polluters (PepsiCo and Nestlé) combined.”
The Break Free From Plastic campaign is calling on the top polluters to do more. They are urging companies to reduce single-use plastics, be transparent with how much plastic waste they are creating, and set clear and measurable targets to reduce plastic waste creation.
Sign this petition to ask Coca-Cola to keep its plastic out of our oceans.
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