Nicholas Vincent is a passionate environmentalist and freelance writer. He is deeply committed to promoting... Nicholas Vincent is a passionate environmentalist and freelance writer. He is deeply committed to promoting sustainability and finding solutions to the most pressing environmental challenges of our time. In his free time, Nicholas enjoys the great outdoors and can often be found exploring some of the most beautiful and remote locations around the world. Read more about Nicholas Vincent Read More
A disturbing undercover investigation has exposed severe animal cruelty at Northmoor Farm in Lincolnshire, a facility owned by food giant Cranswick and previously used by UK supermarket chains including Asda, Morrisons, Sainsbury’s, and Tesco. According to the BBC, footage recorded by a whistleblower working with the Animal Justice Project (AJP) over several weeks shows banned practices like “piglet thumping”—a brutal method of killing piglets by slamming them to the ground.
The footage, first reported by The Mail on Sunday and later covered by BBC News’ rural affairs correspondent Linsey Smith, shows containers piled with piglets, some allegedly still alive after being slammed. The whistleblower claimed workers appeared desensitised to the sound of animals suffering and frequently failed to check if piglets were actually dead before disposal.
Under UK law, using blunt force trauma to kill pigs is illegal, and such actions may breach the Welfare of Animals at the Time of Killing (England) Regulations. AJP has since filed a formal legal complaint with Lincolnshire Trading Standards, who confirmed they are working with police and continue to review footage not yet released to the public.
Cranswick stated they were “incredibly disappointed” and launched an independent investigation, suspending all employees at the farm. Meanwhile, the farm’s Red Tractor certification—meant to assure high welfare standards—is under serious scrutiny.
This case is yet another reminder of the suffering hidden behind closed barn doors. It’s not just an isolated failure—it’s a systemic issue baked into industrial farming.
Choose kindness over cruelty. Support plant-based eating, boycott factory-farmed meat, and push your local stores to drop suppliers who violate animal welfare laws. Every bite is a choice—make it count.
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