Pharrell has even more to be “happy” about these days — he’s doing great things for the world’s oceans! For fashion brand G-Star Raw, Pharrell has curated and helped to launch “Raw from the Oceans,” a line of denim clothing made from recycled ocean waste.

According to De Zeen Magazine, “G-Star RAW made the garments in the RAW for the Ocean collection from materials created by Bionic Yarn, which transforms recycled plastic into textiles.”

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Here’s an example of one of the new items from the line. Made from this special yarn, this is one piece of clothing you can feel great about and great in!

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Designed with a octopus motif, the line will become available in August of this year. Watch the video for more info about the line and the rationale behind using ocean waste — all from Pharrell himself.

The entire line has won the Cannes’ First Product Design Grand Prix at the Cannes Lions International Festival of Creativity.

Lead image source: Trendstop 

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