The World Wildlife Fund just launched a new initiative called Earth Book 2012, a collaborative online storybook created to help people share their experiences with the natural world.

The initiative was launched to coincide with Living Planet 2012, a science-based analysis of the health of our planet and the impact of human activity. The Living Planet report concluded that “Humanity’s demands exceed our planet’s capacity to sustain us,” and included recommendations such as reducing food waste and limiting meat and dairy consumption (for more information about Living Planet, refer to our summary of the report’s findings).

WWF is asking people to respond to Living Planet by signing Earth Book – showing that they care about the planet’s future and telling them why it’s worth protecting.

To help WWF reach their goal, sign Earth Book before June 20, 2012!

Image Credit: renedrivers/Flickr