US outdoor label Woolrich is taking a bold step towards sustainability with the launch of an eco-friendly version of its iconic Arctic Parka. The parka is made using next-generation fiber developed by Japanese start-up Spiber, which uses plant-derived sugars as raw material. The Brewed Protein polymers used in the parka have been developed by Spiber using a microbial fermentation process similar to that used to produce alcoholic drinks. This innovative technology reduces microplastic Pollution and greenhouse gas emissions associated with the use of petroleum-derived synthetic fabrics in the Fashion industry.
Woolrich’s Arctic Parka has been a staple for the brand since 1972. However, the new eco-friendly version reflects the brand’s commitment to adopting petroleum-free and animal-free materials. The parkas will be produced by Goldwin, a Japanese sportswear company that holds a minority stake in Woolrich, and will be available for Fall/Winter 2023 in both brands’ physical and online stores in the USA, Europe, and Japan.
Goldwin and Spiber have been collaborating since 2015 to develop protein-based materials designed to reduce the environmental impact of their products. In autumn 2015, Goldwin released the first outdoor jacket prototype made with Brewed Protein polymers. Spiber produces Brewed Protein materials at scale in its factory in Thailand and will soon open a second facility in the USA.
Woolrich operates 33 monobrand stores in the EMEA, North America, and Asia-Pacific regions. The company has been controlled by the L-Gam investment fund since 2018.
Woolrich’s decision to embrace eco-friendly materials for its Arctic Parka is an excellent step towards sustainability in the Fashion industry. Synthetic fabrics made from petroleum-derived materials are a significant contributor to Pollution and greenhouse gas emissions, making it critical for brands to adopt more sustainable alternatives. As consumers, we can do our part by supporting brands that prioritize sustainability and actively seeking out products made from eco-friendly materials.
Woolrich’s launch of an eco-friendly version of its iconic Arctic Parka is an exciting development for sustainable Fashion. The use of plant-based materials reduces the environmental impact of synthetic fabrics, which are a significant contributor to Pollution and greenhouse gas emissions. As consumers, we can Support brands that prioritize sustainability and seek out products made from eco-friendly materials. Let’s continue to make choices that promote sustainability in the Fashion industry and reduce our impact on the planet.
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