British celebrities Stephen Fry, Ricky Gervais, and Chris Packham are joining forces with Animals Asia to call on the new UK government to enforce stronger animal welfare laws and to encourage Britons to report cruel tourist attractions abroad. The initiative comes as a new survey reveals that 33% of Brits—approximately 17.3 million people—have witnessed animal cruelty at tourist sites overseas, with 1.7 million of them saying it spoiled their holiday.
The campaign emphasizes the urgent need for the Animals (Low-Welfare Activities Abroad) Act, which was passed last September but has yet to be fully implemented. This landmark legislation aims to ban British travel companies from promoting or selling tours to attractions that do not meet adequate animal welfare standards. However, the previous government failed to define which activities would be deemed unacceptable, leaving a significant gap in enforcement.
Chris Packham, a TV presenter and Animal rights advocate, criticized the lack of clarity in the law, stating, “It’s completely pointless to pass a law to protect animals if it doesn’t work in practice. Until the new government agrees on the list of activities that are banned, it’ll have no meaningful impact on preventing animal suffering around the world. But thankfully British holidaymakers can still make a difference this summer with the power of the pound in their pockets. Refusing to spend their money on tourist attractions where animals are suffering or exploited sends a clear message.”
The survey also highlighted that more than half of those who saw animal cruelty while traveling felt guilty, and nearly a third wanted to take action against it. Becky Kummer, who encountered animal suffering during a trip to Japan, shared her distressing experience and called for effective legislation to prevent such cruelty in the future.
Stephen Fry supported the campaign, noting that public opinion strongly opposes supporting tourist attractions where animals are mistreated. He urged the government to act swiftly to ensure these views are reflected in the law. Ricky Gervais echoed these sentiments, emphasizing the need for vigilance and reporting of cruelty. He criticized the previous government’s inaction and called for immediate implementation of the law to prevent further animal suffering.
Jill Robinson, CEO of Animals Asia, highlighted the charity’s ongoing efforts to rescue animals from cruel conditions and urged the new government to fully enforce the law. She stressed that British tourists can play a crucial role by reporting unethical attractions and supporting ethical tourism practices.
In addition to its advocacy, Animals Asia has provided practical tips for travelers, including researching animal welfare standards, avoiding attractions that exploit animals, and reporting poor conduct.
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