Hot on Oprah and Ellen’s footsteps, America’s reigning domestic diva, Martha Stewart devoted an hour-long episode of The Martha Stewart Show to veganism! The episode aired on Wednesday, March 30, 2011 on the Hallmark Channel and not only featured prominent vegans like Twitter Co-Founder Biz Stone, Farm Sanctuary President and Co-Founder Gene Baur and bestselling author Kathy Freston, but also included everyday vegans in the audience.
The benefits of a healthy plant-based diet and a cruelty-free lifestyle finally seem to be getting the widespread mainstream media attention it deserves. The show also featured rescued animals residing at Farm Sanctuary’s animal shelters and members of Martha Stewart’s studio audience took home a copy of Gene Baur’s best-selling book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food.
We’re glad that Martha decided to include such a diverse group of vegans (a business executive, a founder of an animal protection non-profit and a healthy living expert) to share recipes and talk about the meaning and benefits of adopting a vegan lifestyle. We hope that Martha Stewart’s dedicated fan-base is inspired to make positive changes in their lives after watching the show. After all, veganism not only benefits your health, but also animals and the planet!
Couldn’t make it to the show, but want to get your hands on a free copy of Gene Baur’s best-selling book? Gene has generously offered to give away FREE copies of his book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food to a few lucky One Green Planet contest winners that answer the simple question below.
CONTEST QUESTION: What do you think are some of the main reasons preventing people from going vegan? (answer in the comments section below)
Rules: There must be at least 10 answers for winners to be chosen. One answer limit per individual. S&H not covered for winners outside the U.S & Canada. Contest valid until April 30, 2011.














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I think most people really believe that the human body needs animal protein to survive! But us smart vegans know this is not true :) If more people either visited or watched a video of the horrible abuse these animals go through for humans to have these animals on their dinner plates I believe more people would go vegan. Let’s hope lots of meat eaters read your book Gene :)
ignorance, laziness, selfishness
I believe that there are a lot of people that do not believe that animals are worthy living beings. Most people don’t believe or don’t want to believe that animals can feel. Unfortunately, I believe religion & science have been the worst supporters of this kind of thinking. This idea that we have ‘dominion’ over everything. I think that the more connection can be shown between animals & us & the helath benefits of being vegan will be the only thing will affect change. Being a healthy, thriving, energetic vegan will also help. Too many of us- myself included- get lazy with our eating habits & sometimes don’t even do enough research on how to be a healthy vegan.
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Ignorance is bliss-simple as that.
Contest question > As GLF puts it: (palate) pleasure, commodity and convenience. Humans are known to prefer these things to ethics, and they never cease to prove it.
As far as the MS show goes, it doesn’t seem to hold an abolitionist standpoint (kathy freston isn’t even a vegan, she simply eats plant-based, veganism is NOT a diet) and putting the accent on FACTORY farming just reassures the public that animal use in itself is not a problem when in fact it is. Doing a “plant-based” episode is a great initiative in terms of giving people a better knowledge of nutrition (which is clearly needed), but it certainly isn’t going to do much, if anything, for the AR movement. Actually, I suspect it is going to reinforce the misconception that veganism is “a lifestyle”, as mentioned, rather than a commitment to nonviolence, a political stance, a vow to put morality before our selfish interests, etc. They are not going to mind people needlessly killing innocent sentient beings by the billions, they are simply going to chit chat of environmental problems in front of a kale salad. This isn’t veganism.
I agree completely! For instance, on the Oprah episode, it seemed they kept reinforcing that the factory they visited was so humane compared to others, and so it was OK.