What happens when a vegan butcher shop launches a Kickstarter campaign to raise $50,000 dollars for a brick and mortar location in Minneapolis, Minnesota? A bunch of hungry, plant-based eaters make that thing happen!

When the brother and sister team Aubry and Kale (Yes. Yes we are going to point out how perfect his name is) Walch decided to crowdfund their venture, the Herbivorous Butcher, the duo achieved their goal with almost a week to spare. “We can’t believe we’ve actually made our goal of $50,000,” Aubry said on the Kickstarter page. “We are just totally overwhelmed by your support and your love, and the kind messages you have sent us.


Aubry and Kale Walch are ready to pulverize some plant protein

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Starting out in local farmer’s markets less than a year ago, the success of the Kickstarter will now allow the siblings to open a 1950s inspired butcher shop, complete with display cases, to offer things like deli bologna, savory short ribs, italian sausage and pepperoni. All vegan, the shop will make everything fresh and hopes this flagship location will be the first in a string of several shops across the United States and Guam.

A design concept for the new shop

Architecture Company Minneapolis

Aubry says of their envisioned setup “[The products] will be in a case, cold, just like in a typical butcher shop. There will be cuts of ‘meat’ and ‘chicken‘ and ‘ground beef‘ in the same fashion, it’s not going to be a restaurant in any way.” This concept will be the first of its kind in the United States, offering vegans, vegetarians and those who would just like a healthier and more humane plant-protein option a place to buy it freshly made.

It’s not a bunch of bologna, this is really happening.


Opening of the store is imminent, with the pair stating they’ll be signing a lease on their 3rd Ave NE address in the next two weeks so construction can begin in January. Due to the success of the Kickstarter, the shop has added a stretch goal of $10,000 additional dollars for a commercial steamer that will allow them to make more small batches and a smoker for their meat-free meat offerings as well as smoked vegan cheese.

Did they say smoked vegan cheese? You can contribute to that here and help to ensure that becomes a thing.

Lead Image Credit: Mill City Vegan