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Evidence that the plant-based lifestyle is going more and more mainstream is mounting. Recently, Beyond Meat’s founder, Ethan Brown, was a guest on CBS “This Morning.”

Brown spoke with big names like Charlie Rose, Gayle King, and Norah O’Donnell about Beyond Meat’s story and the benefits of a meatless lifestyle.

Another video (shown below) from CBS features a closer look at Beyond Meat’s production facility in Colombia, MO – you can learn about how Beyond Meat makes totally meatless “meats” with similar textures (and a whole lot of plant-powered magic).

This is yet another instance of vegan options being showcased via mainstream media outlets in recent weeks – we just reported on Hampton Creek’s vegan cookie dough was featured on Katie Couric’s talk show, too! Maybe this really is the year of the vegan!