In the past decade, the popularity and range of choices in the alternative milk world has risen tremendously. First it was soy, then coconut, then almond, now there are even dairy-free milks made from pistachios and pecans! While it’s very exciting that this plant-based category is expanding, and the market is estimated at $2 billion, not everyone is jumping on the nut-milk wagon.
For the people who are lactose intolerant or those that feel that drinking dairy-free milk is a better choice, the variety of soy and nut-based milks seems adequate if not extensive. But what about the people who are trying to avoid soy, or are allergic to nuts? Well, it seems that we’re not the only ones asking these questions. Beverage company, Veggemo, has created a dairy-free milk for people who fit this very description!
Veggemo decided to go a completely different route than their competitors and has produced a milk made from pea protein, tapioca, and potato. The beverage, which bears no resemblance to a veggie juice, is able to get the creamy texture of milk from tapioca, its milky-white color from potato, and it’s nutritional value from pea protein. Additionally, it’s gluten-free, soy-free, non-GMO, and cholesterol-free.
Veggemo’s decision to steer away from nut-based milks demonstrates a larger trend towards cleaner and more eco-friendly ingredients. Despite almond milk’s surging popularity, almond production is highly water intensive, and many have voiced concerns over the sustainability of the industry. Veggemo, on the other hand, is tapping into a completely different opportunity, and providing the nutrition of vegetables, in a creamy and familiar product, as opposed to another vegetable juice option.
The company currently offers beverages in “original,” “unsweetened,” and “vanilla” flavors, but considering how innovative and enticing industry players like Silk and NuMoo are getting with flavors, we suspect Veggemo will follow suit. Till then, we’ll embrace yet another dairy-free option!
Image Source: Veggemo