Sabra Dipping Company has announced a new limited-edition flavor of hummus featuring jackfruit.
The new variety, Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika, will be available in grocery stores and delis across the U.S. from now until October, said the company.
Ryan Saghir, digital marketing director at Sabra, said the new variety was influenced by the changing tastes of consumers online.
“Everything starts in the kitchen at Sabra, and this incredible variety is no exception,” said Saghir.
“But now more than ever, this recipe was also influenced by insights derived from social media,” Sahgir added. “We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of BBQ to the table and look forward to hearing feedback both online and offline.”
In addition to being vegan, the new hummus is gluten-free, kosher, and GMO-free.
“If you love the flavor of barbeque and are seeking more plant-based foods you can enjoy and feel great about, we think you will really want to try this hummus,” said Sabra brand manager Ruo Jing.
Jackfruit’s popularity has been rising in recent years. The fruit saw a 420% rise in interest on Pinterest last year, according to Food Dive. It’s a versatile ingredient that’s great for using as a unique meat alternative.
Sabra’s website has more information on where to find the new BBQ jackfruit hummus.
Make Your Own Hummus At Home
Can’t find Sabra’s new jackfruit hummus? Try making some of these hummus recipes from the Food Monster App!
Spinach and Garlic Hummus
A perfect healthy snack, this Spinach and Garlic Hummus is a flavorful accompaniment to any chips or dippable veggies like carrots.
This unique Mesabacha Hummus is made with smooth tahini, spicy garlic and paprika, and zesty lemon.
Spicy Sweet Potato Hummus
Do you love sweet potatoes? This Spicy Sweet Potato Hummus combines the subtle sweetness of these root veggies with the spice of garlic and cayenne.
Looking for more plant-based recipes? Try downloading the Food Monster App, it’s available for both Android and iPhone and has free and paid versions. The app is loaded with thousands of allergy-friendly & vegan recipes/cooking tips, has hundreds of search filters and features like bookmarking, meal plans and more!
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