The co-working startup WeWork is used to making headlines. The vegan company has been praised by plant-based activists and criticized by meat lovers for its commitment to plant-based living. From sponsoring vegan food initiatives for colleges to implementing vegan eating polices within their own meal program, WeWork has (for better or worse) helped to define what it means to be a responsible plant-based business.
WeWork is putting their money where their mouth is yet again. The company was one of the firms involved in giving a whopping $32 million in private funding round to Laird Superfood, a whole foods company co-founded by fitness guru and wave surfer Laird Hamilton.
The Oregon-based Laird Superfood manufactures a diverse array of heath-forward vegan and gluten-free health foods, such as coconut water powder and high-nutrient alternatives for coffee and tea creamers. WeWork will begin to offer Laird Superfood items to it’s own members and employees because of the deal at certain locations in New York City, and will go on to offer the products for sale at their Honesty Markets and WeMRKT retail stores.
After selling its products primarily online for its first two years, Laird Superfood has expanded into more than 1,000 U.S. grocery and retail locations. The 70-person company declined to share revenue data, but grew sales by more than 260 percent between 2017 and 2018, according to Hodge. The private funding round brings Laird Superfood’s total investment capital raised to $43 million.
The company’s products are designed to be more affordable alternatives to products like bottled coconut water and healthy juices. “A bottle of coconut water might be $3 to $6,” Hodge says. “We’re able to freeze-dry the product in its natural state, and the serving cost is 70¢.”
Laird Superfood founder Laird Hamilton caught WeWork’s attention through the tasty and innovative nature of their food products.
“You’re not going to get somebody who’s consuming high amounts of sugar on a daily basis to go drink some Himalayan lichen that tastes like a bandage,” Hamilton said, and is focused on making health food with good-tasting, nutritionally dense ingredients like coconut sugar.
While WeWork may not make any vegan products themselves, earlier this month they began a re-branding campaign as the We Company to help shape their image as a collection of business lines. Laird Superfood isn’t WeWork’s only foray investing in a plant-based future, and from the looks of things, it won’t be the last.
Nutrient Dense Foods in Your Kitchen!
Of course, you don’t need to spend $32 million to bring tasty, nutrient-rich foods into your life. Check out these recipes, courtesy of the Food Monster App.
Source: No-Bake Protein Bounty Bars
These coconut bars are a vegan copycat version of the classic Bounty candy bars that consist of a coconut flake filling surrounded by luscious chocolate. Not only are Melanie Sorrentino‘s No-Bake Protein Bounty Bars just as delicious, but they are far more nutritious too! We promise you can’t even taste the protein powder mixed into the coconut filling.
Source: Superfood-Packed Trail Mix
The crunchy almonds and walnuts in this trail mix are complemented by chewy goji berries, mulberries golden berries. You can also add raw cacao nibs to make this trail mix feel like an indulgent snack. Jesse Jane Lee‘s Superfood-Packed Trail Mix contains a highly nourishing combo of nuts and superfoods that provide you with lots of energy and health benefits.
Source: Cheesy Tempeh Stuffed Avocados
Easy, healthy, and filled with complete plant-based protein, these Cheesy Tempeh Stuffed Avocados make a tasty side dish or light lunch. Quickly sauté some collard greens and tempeh with herbs and spices and then stuff it into a creamy, refreshing avocado.
If you need more inspiration for what to eat after your workout on a plant-based diet, check out our guide to vegan sources of protein.
For more recipes, food guides, and how-tos, we highly recommend downloading the Food Monster App. The app is available for both Android and iPhone and has free and paid versions. Perfect for the busy vegan athlete, it’s loaded with thousands of allergy-friendly recipes and cooking tips, and has hundreds of search filters and features like bookmarking, meal plans and more!
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