Wagamama has become the first British restaurant chain to go 50% plant-based with their menu! This is a huge step in the right direction as more consumers in the UK demand plant-based options and the desire to go plant-based continues to grow in popularity.

Wagamama recently released a campaign in conjunction with their new menu items. It includes a short video inspired by Kaiju, a Japanese film genre that features giant monsters. The star of the campaign is a dinosaur called Vegamama, who is on a mission to help save the planet.


The campaign is shot in a highly polluted modern-day scene. Vegamama storms through the city, angry about the damage that humans have caused the earth. The ad ends rather abruptly after a Wagamama customer calms down the dinosaur by explaining that eating plants is the best way to help save the environment.

This campaign, though a bit cheesy, is a great way to help people understand the purpose of eating more plant-based foods.  It is about saving the environment, saving the animals, and ultimately saving ourselves.

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Learn How to Cook Plant-Based Meals at Home!

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammationheart healthmental wellbeingfitness goalsnutritional needsallergiesgut health, and more! Dairy consumption also has been linked to many health problems, including acnehormonal imbalancecancerprostate cancer and has many side effects.

For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.


Here are some great resources to get you started:

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